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Swot Analysis Tumbl

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Out of the platforms we have studied so far, my blog is definitely my strength. I have a Tumblr. Although I post something every day and have activity from my followers, I could post more original content. All the other subjects need much more attention and commitment. I think I would start with a YouTube channel first. I do have some videos up of my friends and me hanging out. I also edit and post videos for the Rutgers American Sign Language Club so I know I am capable of handling videos. I enjoy crafting so that would be a way to intertwine captivating my audience and giving them a call to action. Hooking viewer begins before the video even starts since they are probably looking up these types of tutorials. The call to action can come from …show more content…

A celebrity who could have high rankings in most of the categories would be Philip DeFranco. He vlogs from time to time rather than having a written blog. More often he is on his family vlog channel on YouTube primarily run by his wife. He rose to fame by news broadcast type videos on YouTube, and therefore, has a strong video presence with over 3 million subscribers. Videos are posted every Monday, Tuesday, and Thursday. He also began a secondary new channel and partners with Amazon for another channel. A segment of his show asks viewer to Tweet him what stories they want him to cover and give his opinion on. Although I do not have use Twitter, this shows his activity on Twitter. As a person who built his empire on sharing his opinions and stories, his Twitter is filled with personal content as well as links. Typically, people with lower social authority need to post pictures and links. However, it is part of his online presence to share stories and such. A good place to share longer stories is Facebook where he has several pages including one for his show, one for his family, and a secondary show he started. He has made a business of his show, started another website for new content, and started merchandise business as well. When one of his videos is not sponsored, he simply sponsors them by using this merchandise business. He then asks viewers to use Instagram and Twitter to send in picture of

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