Swot and Pest of Guinnesss

2630 Words Apr 3rd, 2011 11 Pages
Page 3 Introduction
Page 4 Description of Organisation
Page 5 History Timeline
Page 7 Organisation Structure
Page 8 Organisation Chart
Page 9 SWOT Analysis
Page 10 Strengths
Page 11 Weaknesses
Page 12 Opportunities
Page 13 Threats
Page 14 PEST Analysis
Page 15 Political Factors
Page 16 Economic Factors
Page 17 Social Factors
Page 18 Technological Factors
Page 19 Conclusion
Page 20 References Introduction

For my assignment I am required to investigate and evaluate the internal and external environment of an organisation. For my assignment I have chosen Guinness, Guinness is now part of a larger company called Diageo so it was interesting researching how this has changed and affected Guinness as an organisation. Description
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It was the largest brewery in the world with an annual production of 1.2 million barrels.
1893 Robert Louis Stevenson brought supplies of Guinness to Western Samoa and wrote about drinking a pint while recovering from influenza.
1890s Edward Cecil appointed the first Lord of Iveagh and established the Guinness and Iveagh Trusts to provide homes for the poor in Dublin and London. He made substantial contributions to Trinity College Dublin and Dublin hospitals. His brother Arthur landscaped St. Stephen's Green, Dublin and gave it as a gift to the public.
1898 "World traveller" appointed to report on quality and sales of Guinness in overseas markets in North and South America, Africa, Far East and Australia.
1909 Guinness brought to the frozen wastes of the South Pole. Sir Douglas Mawson, the Australian explorer, left some Guinness behind at his base camp, which was discovered by another expedition in 1927.
1927 Rupert Guinness succeeded his father, Edward Cecil, as Chairman of the Company.
1929 2 million pints of Guinness are sold a day. First ever Guinness advertisement with the slogan "Guinness is Good For You" published in the British national press. This was soon followed by advertisements featuring the cartoon characters created by John Gilroy. His famous series of posters of the distraught zookeeper and his mischievous animals carried the line 'My Goodness, My Guinness'.
1936 First Guinness brewery outside Dublin built at Park Royal,

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