THE FUTURE OF THE NEWSPAPER BUSINESS. INTRODUCTION The newspapers were first public during the 16th

Now, with the advent of the internet greatly transforming the information-gathering sector, the newspaper industry is fighting a tough battle for profitability.

USA Today debuted in 1982 as America’s first national general-interest daily newspaper by Allen H. Gannett who was Chairman of Gannett Co., Inc., until 1989. Now this company is worth around $4.7billions and Gannett is a global information juggernaut that publishes 82 daily and 700 nondaily newspapers and affiliated websites, operates 23 broadcast television stations reaching 18.2 percent of the U.S. population. Gannett newspapers including USA Today, have combined circulation of 11.6 million readers every weekday and 12 million readers every Sunday and total online audience is roughly 52 million unique visitors per month. Gannett is currently the largest U.S. newspaper group in terms of circulation.

It is true that The Dartmouth does not claim to be the oldest incorporated newspaper. Arguably, however, part of being a newspaper is having legal recognition, or being incorporated. Therefore, to call oneself “America’s Oldest College Newspaper” on the basis of having been created in 1799 is questionable when the date of legal recognition was not until 1913. Yet another challenge is the regularity with which The Dartmouth is published. According to Merriam-Webster’s online dictionary, a newspaper is defined as “a paper that is printed and distributed usually daily or weekly and that contains news, articles of opinion, features, and advertising.” The Dartmouth only began to be published regularly starting in 1876, 77 years after the 1799 date The Dartmouth refers to when it dubs itself “America’s Oldest College Newspaper.” If, to qualify as a newspaper, a requirement is an element of high frequency, or even regularity, then The Dartmouth effectively does not bear the scrutiny of being “America’s Oldest College Newspaper.”

Rising international hostility and intensifying wars became a source of aesthetic influence in the late 1800s and early 1900s. Due to multiple wars across the world and dwindling military support in America, news media and propaganda artists found inspiration in exploring the political and social controversies both in America and around the world. Newspaper publishers, such as the New York World and the New York Journal thrived in analyzing and reporting progress made in the fight to obtain power in smaller countries: “Two newspapers locked in a fierce competition for readers, William Randolph Hearst’s New York Journal and Joseph Pulitzer’s New York World, strove to outdo each other with sensational headlines about every Spanish atrocity in

A newspaper would show future generations what was going on in the world and what was important at the time.

While some may agree that it is not appropriate to keep selling and buying a newspaper every few months, using several different strategies and laying off employees that are essential to the newspaper in order to keep it alive has certainly not work in the past years. The price tag keeps falling every year, while, the amount of money needed to keep publishing daily editions increases. Currently, the newspaper does not have the capacity to investigate and report all the potential news in the City of Philadelphia as the number of staff has immensely decreased in the last several years. Subsequently, there are numerous local business owners in Philadelphia that are fighting to find a solution to the problem. The Philadelphia Inquirer has been in existence for almost185 years. The paper was a key source of news during the Civil War, the Great Depression, World War I and II, shutting down the Inquirer will end a key role in the evolution of the American

As the demand for information became higher in the 1700’s, competition between newspapers ensued mainly because of opposing opinions, the reputation of the editorial staff, and their access to credible information. In the early onset of the American Press, newspapers were geared towards the elite members of society, as they were educated and had the means to buy the newspaper weekly. Over time the paper became more widely available and literacy was sky rocketing, resulting in the need to appeal to multiple audiences. The early Colonial Press only consisted of weekly papers, as dailies were not introduced until later on in the 17th century.

On its debut in 1982, USA Today was reckoned as America’s first National general-interest daily newspaper. Being the global information juggernaut that he is, Gannett managed to identify a gap in the market that he identified as an opportunity for the leading to-be newspaper of the united States. The opportunity was the void gap in the market. Attention to the business traveler was the least attended to

Problem Statement: The advent of internet brought about both challenges and opportunities for the newspaper industry. On one hand, it required redesigning a new product suited for online customers and on the other it was an opportunity to reach to 123 million potential customers in this category. Thus to keep up with the pace of emerging digitization in every field, like all newspapers, New York Times also added online reading in their product portfolio. However it only worsened the crisis the newspaper was already going through. The operating profit declined by more than 76% from 234Mn$ in 2010 to a mere 57Mn$ in 2011. The circulations were steadily declining and the new online advertising could not compensate for print advertising

Opportunity is the key word for the newspaper industry right now. According to experts, neither digital advertisement revenues nor paywall subscriptions are the answer. Innovation needs to be present in order to define the future of the industry. For example, some added value needs to be present to merit the payment for content that was previously free or can be found using numerous substitute products free of charge.

The newspaper industry is undergoing a radical change in three primary areas caused by technology. First, the underlying two-sided business model is changing. With the Advent of internet, news content is easily and freely available from various sources but lacks quality journalism and credibility. Revenues from online advertising are not large enough to compensate for decline in revenues from print advertising & subscription. Newspaper industry is experiencing new realm of new content delivery and in process of understanding and establishing sustainable sources and

With the decreasing market, the profitability of newspaper industry is declining. Newspaper revenues came from two sources: advertising and circulation representing approximately 80% and 20% of revenue, respectively. But between 2000 and 2010, annual

D. How companies in the publishing industry are adjusting their strategies to cope with today’s challenges

In 1760, The Boston News-Letter was the first newspaper to be continuously published in the United States. A 250-year legacy of printed news could not have lasted if it newspapers didn't not have it uses. Aside from the entertainment value, newspapers exist for the main purpose of bringing news of international, national, and local news to the doorsteps of the people. Without such frequent and stable form of communication, it would be difficult for any nation to call itself a free democracy. Today however, it cannot be expected that newsprint will last forever. Statistical data firmly suggests newspapers around the world are falling both in number and circulation. The past several years have been difficult for newspapers as other news

Newspaper Owner 1 is a “diversified media company that generates most of its revenues through newspapers sold around the country and around the world” (pg. 122). Competition for subscribers and advertising revenues