Technology In Gershenfeld's When Things Start To Think

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In Gershenfeld’s When Things Start to Think, the ultimate way for technology to reach full potential of personal fabrication is through simplicity of structure, as well as efficiency in its ability to create anything. Gershenfeld (1999) states, “big companies use big machines to make things we may not want” demonstrating the unnecessary need for elaborate high cost technology to give society the things they want and need. With these big companies and their machines being the only means to acquire merchanise, it makes it difficult for others to see a different way in obtaining these products in a more basic way. Gershenfeld (1999) provides through research an example of a “3D printer” as an alternative route in cutting out the middleman to establish

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