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The Benefits Of The Consumer Market

Decent Essays

Our consumer is a student with an income of £50 to spend on rice (Good X), costs £2 each, and beef, costs £5 each (good Y). If all the £50 was spent on rice than 25 items could be bought. If all the £50 was spent on beef then only 10 items could be bought, this is exhausting all of the consumer’s income, this is illustrated in the budget line. In turn, we also could look at the line to see what other combinations we could have, for example, if the consumer only bought 15 items of rice than 4 items of beef could be afforded. To buy some rice and beef means that 2.5x have to be given up to be able to afford 1y., this is known as trade-off. This is displayed graphically in Figure 1. Figure 1.1 also shows what can be afforded and what cannot …show more content…

Thus means consumer is in equilibrium, therefore signifying that they obtain the maximum level of satisfaction that the budget allows at that point. Modification in income creates a change in the budget line. Also, a change in the price of the goods can increase or decrease the number of goods that will be available for purchase. In this case, the price of rice has reduced. Due to black Friday Tesco has implemented a 50% reduction in rice products. This change on the budget line is shown graphically in figure 1.3. Figure 1.3 the original budget line is A, the new budget line is B with the new price reduction. If the price of good x (beef) falls in price and the price of good Y (rice) stays the price, then more rice can buy for the same amount of money (50 items of rice). This gives a different slope to the budget line and will probably mean that it will touch a new indifference curve. Giving higher levels of satisfaction. In figure 1.4 the initial budget line is A and the consumer is in equilibrium at E3 this is where the budget line is tangential to the indifference curve. After the occurrence of a fall in the price of rice the budget line has pivoted to B, this allows the consumer to move onto a higher indifference curve (I2) thus resulting in a new equilibrium E4. The line that has joined the points E3 and E4 of the consumer equilibrium is the price-consumption line. Price consumption line “A line showing how a

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