The Big Brother's Ethos Pathos Logos

GEICO, the Government Employees Insurance Company, and Esurance Insurance Services, Inc are two auto insurance based in the United States. In their advertisement, GEICO features a piglet, Maxwell, attempting to obtain a driver’s license from a snarky old clerk using the insurance information on his phone. On the other hand, Esurance depicts an elderly woman, Beatrice, in the process of showing her friends her “wall”when, in good faith, her friends corrects her, causing Beatrice to “unfriend” her. GEICO and Esurance, in attempts of persuasion, use pathos, ethos, and logos to sell their product

All the videos present logos, ethos, and pathos. Some may show it more than other videos, the best video that shows all 3 of this rhetoric is the first video. In the first video Claudette Colvin and Rosa Parks were talking about how amazing Claudette was for standing up for herself. In addition, some of the ways they show everything that is happening is by logos, ethos, and pathos. Logos is shown when the NAACP were trying to find out who can be the representative of the group and how they can stand up to what happened when Claudette was seating in the white section of the bus and did not move.

Writers use pathos, ethos, and logos in their writing to appeal to their audience. Pathos is an appeal to emotions, ethos is an appeal to trust, and logos is an appeal to reasoning or logic. Frederick Douglass's, " What to the Slave is the Fourth of July?" is about his views and the views of many slaves towards the Fourth of July. He uses ethos, pathos, and logos effectively to convey his central message.

In Neil Postman’s novel, Amusing Ourselves to Death, he argues that rationality in America has become dictated by television. Through the use of ethos, pathos, and logos, Postman demonstrates that his claim is valid and reliable. These are three forms of persuasion that are used to influence others to agree with a particular point of view. Ethos, or ethical appeal, is used to build an author’s image. Ethos establishes a sense of credibility and good character for the author (Henning). Pathos, or emotional appeal, involves engaging “an audience's sense of identity, their self-interest, their emotions” (Henning). If done correctly, the power of emotions can allow the reader to be swayed to agree with the author. Logos, or logical appeal,

Ethos, pathos, and logos are all devices that Barbara Ehrenreich effectively uses throughout her novel Nickel and Dimed to prove that America needs to address the commonly overlooked issue of poverty within every community. It is important that she uses all three devices because they help support her argument by increasing her credibility, connecting to the readers’ emotions, and appealing to their sense of logic. The combination of these devices puts a sense of urgency on the problem Ehrenreich is addressing and therefore creates an effective argument.

In accounts of true crime seen today, rhetoric is often used to impact readers and how they receive the information presented in the article or given argument. The use of rhetorical devices such as ethos, pathos, and logos ensures that the information appeals to not only one area of communication, and effectively gets across to the intended audience.

In the documentary “Blackfish” it talks about orcas or other known as killer whales being confined at SeaWorld. The documentary shows us and explains to us how barbaric it is to keep these majestic creatures captive. These orcas should not be called killer whales. They have only become killers from captivity driving them mad. Like it says in the movie there are no known reports of orcas killing any humans in the wild. This would be an example of logos. It gives us information of how many humans have been killed by wild orcas against how many killed by orcas in captivity. The director of this documentary also uses a lot of pathos as well as logos. One of the main example of pathos would be just about anytime they would talk about

The use of Ethos, Pathos, and Logos is presented in the three videos provided through a wide array of examples. In the first video, Drunk History- Claudette Colvin and Rosa Parks, the writers use of comedy was used to provide a broad narration of a particular civil rights movement. Logos is a form of persuasion through the “[representation] of arguments and evidence in the matter under discussion” (Campbell 38). In the first video, the use of logos was presented by their wardrobe selection. The use of old time clothing created an antique like structure that would capture the viewers. The second form of logos was presented through the attitude of Claudette Colvin stating “I paid my fare the same as this white lady paid her fare.” This showed Colvin’s logic and reasoning to

In September 2016, Marcus Gee wrote the article, “No, your kids shouldn’t be exempted from music class on religious grounds” to argue the irrationality of a child’s exclusion from mandatory education. Gee’s argues that Canada’s multiculturalism stems from the school system, and it is therefore not reasonable nor beneficial to accommodate every child with a religious request. Despite a flaw in Gee’s use of logos, it can be suggested that his overall use of logical, ethical, and pathetic appeals creates a strong argument for the denying of educational exemption.

While the music is very important to setting the tone of the video, the actors and the dogs played a very important role also. You saw both the boy and dog grow up and mature. The director used pathos to bring out the emotions of the viewers. This idea of using pathos helps the commercial get its point across because IAMS dog food is suppose to help your dog live a long, happy and healthy life. Throughout the commercial, you see the boy and his dogs journey from childhood and puppyhood to adulthood. Even though the dog food makes the dog happy and live a better life, that influences how he treats the boy as well. As a young boy, whenever they would play together or if the boy was sad, the dog would lick the boys face and always cheer him up.

The rhetorical device that I thought was most effective was his use of Pathos. I believe his purpose for using this type of rhetoric is to reach the heart of those he was writing to in hopes of moving them so much so that they feel a, “call to action,” so to speak. While some may argue that Martin Luther King, Jr.’s(MLK) use of logos was most effective, I disagree because while it is possible to persuade someone with logic, wouldn’t you feel compelled to act immediately if something moves your heart rather than waiting for your brain to convince your heart and then act. For example, in paragraph 7, it states, “We have waited for more than 340 years for our constitutional and God given rights.” as well as, “when you suddenly find your tongue

The narrator grew up in poverty. The narrator should feel even more at home at Marys’ when she is serving Cabbage soup because that’s how he grew up. He knows she is short on money just like he is. He feels bad that he’s not doing his part and helping out with the money. This represents all the turmoil and hard times that have happened. Somewhere in chapter 21 they talk about rotting cabbage and this represents how he grew up eating cabbage; his past, and now he has rotting cabbage; his future. This shows how the past is fading and things are changing.

In the debate presented by Intelligence Squared, Don’t eat anything with a face, professor Naal Bernard and lectern Gene Bauer argue for this movement. Oppose to the movement are Chris Masterjohn and Joel Salatin. During the debate, each speaker takes the time to present their side of the argument and provide counters to statements made by the conflicting party. Although each speaker utilized logos, pathos and ethos, the speakers who argued for the consumption of meat had the most masterfully crafted arguments and fashioned a more effective standpoint in the debate. Of the rhetorical devices used by the pro-meat party, the most prevalent and effective was that of logos, or logic.

After having established a general plan, the group began to create forms of spreading the word about our new social epidemic. Kinzy and Noah decided to work on making flyers that would be hung up around the school. The goal was to make them informative, attractive, and clean so that people were drawn to them and inspired to register. An unspoken color scheme was established using colors such as: black, white, grey, and red. Using these colors was in a way like a company using specific colors, making them memorable and identifiable. Then a script for the first mass email was created and viewed by all members. It was the first time our audience would be hearing about our product so our goal was to inform them as much as possible without greatly

In this advertisement, JR,the Japanese railway company, tries to persuade Japanese and foreign people to visit Kyoto by taking JR’s trains. This advertisement conveys pathos in order to attract people’s attentions to Kyoto. In addition, pathos is used to connect Kyoto to pride of Japanese people. Sakura represents the symbol and the pride of the Japan. The reflection in the pond shows delicacy, calmness and magnificence of nature. These images explain the relationship between Japanese people and nature. Besides this, it demonstrates one of the best charms of