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The Effects Of Mass Media And Communication On The Society

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Media Message
Introduction
Behavioral sciences play a central role in figuring out the likely effect of mass media and communication in the society. Different theories and approaches are used to figure this out. This study refers to the Uses and Gratifications, and Cultivation theories to consider the effect of the media article below on individuals. The uses and gratification theory argues that consumers of a given media uses this media to satisfy and fulfill specific desires and needs. On the other hand, cultivation theory holds that heavy exposure to a certain media can cause an individual to have an illusory perception of the life reality based on the most consistent and repetitive message that is given in this media (Fourie, 2011).
The Media Message
“Those cheap home loans may be built on shaky foundation” by The Independent on Tuesday 04 November 2014
The article addressed itself to the issue of introduction of a mortgage loan that is offered at an interest rate that is less than one per cent in the UK mortgage market. According to the article, HSBC, which is one of the leading banks in the United Kingdom, is planning to launch its less than one per cent mortgage loan. The article analyses the requirements that an interested borrower will be required to fulfill in order to benefit from it. Despite the low interest that the mortgage will attract, the article warns that the recalculation of the charges that comes along with this mortgage reveals that the assumingly

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