The Fashion Industry Affects The Body Image

In the media, the advertisements play a big factor in the promotion of the ideal body image across the various platforms. Advertisements are usually seen on a daily basis from billboards, flyers, public transportations, and the internet. The advertisers use many different techniques to draw in consumers. The models that are used by advertisers are generally the ones that fit the ideal body image. Additionally, the models are further enhanced using photo shop and other editing tools to perfect their bodies. According to a Journal of Applied Biobehavioral Research, “Fashion media are one of the strongest transmitters of unrealistic body shape and appearance ideals, and have been consistently linked to widespread body image and weight concerns among women in western society” (Catherine M. and Chandler). The false deception that is created of the ideal body image by the advertisers leads many women to being dissatisfied about their body. Models who qualify to be models are not meeting the standards of the ideal body image. Their images can be altered to make them seem as if they have the ideal body image. People who are dissatisfied with their body are comparing themselves to something that is impossible to achieve. Advertisers are able to promote and sell products successfully since they have thin models that are attractive. Consumer will not buy products

Advertisers have been using stick thin models and actress’ to sell things for a very long time. The fact that these ads are still used and printed in magazines and newspapers just shows how effective at selling things these advertisements are. As advertisements like these continue to be used, the rate of eating disorders continues to rise. This issue will not resolve itself unless we as a society begin to stop putting so much importance on being skinny. This goal won’t be realistic until advertisers and marketers stop using skinniness to sell

The fashion industry plays a huge role in portraying bad images of ideal beauty, which in turn affects today’s society perception of their own body image. Not only are women affected by what is seen and heard about how the perfect body should appear, children of young ages are now feeling insecure and obsessed with their bodies before they reach teenage years. This ‘ideal image’ the fashion industry continues to enforce only focuses on very thin models who seem to be in shape and are very healthy. Furthermore, many people think of the influence from the fashion industry as being human representations (models). Because of the rising problem with the image of beauty within the fashion industry, it is shown that even mannequins and non-human representations (mannequins, dolls, photoshopping) of bodies play a significant role in women’s body image; which causes problems to the individual. (Anshutz & Engels, 2010). Body image and self-satisfaction, eating disorders and non-human representations all can cause harm to the individual, if prolonged.

The Fashion Industry is affecting our body image in a huge way. They are the number one contributing factor in how we perceive ourselves and what is normal, especially in young girls. The following research shows some of the negative effects of the Fashion Industry. First, the negative effects of the media on body image and how it give countless an unrealistic views of what is normal. Second, how the Advertising and Magazines can affect our self-image in a negative way by using extremely thin models to promote sales. Eating Disorders will be looked at lastly, to reveal the high number of women and young girls suffering from anorexia and bulimia and how much responsibility falls on the Fashion Industry. The conclusion will end with the review of key factors and how the fashion industry has affected the self-esteem and body image of our society.

Under society’s norms for decades, young women have been put under the pressure and anticipation to have perfect bodies. That is, thin and curved, beautified by applying pounds of the makeup to their face but not appear ridiculously overdone. Who’s responsible for these standards imposed on young women? When a young girl picks up the model along the cover of Vogue being called flawless, it’s easy for her to then aspire to be a real-life imitation of the photocopy. These companies produce magazine covers shown with girls’ images daily. As if keeping the perfect body wasn’t hard enough our culture also forces girls into the forever expanding world of composition, however, body image is a pressing issue for young women. Advertisements and posters of skinny female models are all over. Young girls not only could be better but need to be more upright and feel driven to throw the perfect figure. Moreover, girls are evaluated and oppressed by their physical appearances. With supplements and apparel designed to enhance a facial expression; social media, magazines, and marketing campaigns and advertisements add to the burden of perfection. The fashion industry is a prime object of body image issues, as they believe clothes look better on tall and svelte women. Established on a survey participated by 13 to 17-year-old in the U.S., 90% “felt pressured by fashion and media industries to be skinny”, with more than 60% routinely compares themselves to models, while 46%

In fact, media is contributing to many false advertisements and unrealistic images that cause eating disorders. Media gives us these false beauty standards by making teens think they have to be thin and tall. Meanwhile, many teens want to be like the models and they try to be thin but instead of doing it the healthy way. The way they do it is to skip meals and that develops eating disorders. For instance, Arnett says, “Marketing and advertisement agencies focus on models such as tall, thin women or a muscular man with a chiseled jawbone when casting for photo shoots and television commercial” (265.) Therefore, we experience and seen is that the media do give us a false beauty standard which makes teens want to do everything that is possible to become like models. This has contributed

Never Just Pictures highlights the severity of the growing eating disorder epidemic in America by relating it to the plaguing fashion industry. The values instilled by the fashion industry, according to Susan Bordo, author of this essay, desire one thing: a profit. Bordo believes it is irresponsible of the industry to remain with its back turned on the issue of eating disorders, and the essay discusses the ways they are doing so.

Media holds such high standards in today 's society, and media as a whole has gotten so much power throughout the years. There are so many different forms of media in today 's world: newspapers, magazines, televisions, the hundreds of websites on the Internet, social media applications, computers, and novels. Media advertises thousands of different things, but something that has stayed consistent over the years is advertisement on body image. Media advertises a specific body type, pushes different dietary needs to achieve this body type and thus creating the standard of in order to be beautiful, this particular body type must be achieved. However, what advertisers seem to be neglecting is the effect their advertisements are having on its viewers. The constant push to achieve a certain body type has affected the health of thousands of people around the world, and directly affecting the eating disorder epidemic.

Walking into the library at most high schools brings to the eye an array of fashion magazines in the front shelves. Most schools acknowledges that fashion has a large audience, but the skinnier and skinnier models have created a large group of people with eating disorders and bad self-images. In her article “What’s Wrong with Skinny?” that discusses eating disorders linked to the fashion industry, Lisa Hilton states that women are “so pathologically stupid that they are unable to distinguish the fantasy of the runway from the realities of their own bodies”. Fashion is something that many girls let influence them into changing how they dress, feel, and eat; the skinnier the models are (or are “retouched” to look), the more it supports eating

In Jonathon Raders article, “Does the media cause eating disorders?”, he argues that eating disorders, such as anorexia or bulimia, include a high mortality rate, higher rate than any other illness. The author claims that 69% of girls say that that photo shopped magazine pictures influence the perfect body shape to them. Rader also points out that the mannequins and models are growing thinner, even the plus size models are shrinking in sizes. The runway models are beginning to meet the body mass for anorexia, which, he argues, is a very unhealthy BMI level. The author also

According to the article entitled, The Fashion Industry May Be Linked to Poor Body Image and Eating Disorders, psychologists and eating disorder experts say the fashion industry has gone too far in pushing thin image ideals on women and young girls. Professor of psychiatry at Rush Medical College in Chicago and Vice President of the American Psychiatric Association states “we know seeing super-thin models can play a role in causing anorexia.” This article argues that the common thin, sexy ideal in our culture and society has caused many women and girls to dislike their bodies and have poor self image, a body dissatisfaction that can lead to unhealthy weight control behaviors and

The article highlights the issue of body-shaming and the issue of fashion companies using stick-thin mannequins to model clothing. Many people feel that the use of these mannequins promotes an unhealthy lifestyle and an unrealistic image for young girls, which can lead to eating disorders

Because of the fashion industries portrayal of beauty in advertisements, a value system that focuses on looks and external beauty is built by the men and women that are exposed to them (Sheehan 108). Although the word "fashion" is often used in a positive sense, the Fashion Industry itself may have some significant negative impacts. Many studies connect the exposure to such advertisements and media coverage of thin models to women with a negative self-esteem and issues with body image. The images of women that are presented by the Fashion Industry, especially in magazines, represent an image that is nearly impossible to achieve. As a result, many women and even men turn to eating disorders in hope to become the image of beauty that has been created for them by the Fashion Industry and the media. So, it can be argued that sociologically, the Fashion Industry indeed has a negative impact on the values, self-esteem, and the perception of women and men such as listed below. factor

Therefore, the commendation of such look and shape commercializes unhealthy body image and procreates eating disorders. Unfortunately, at present the commercialism of a perfect body is encountered by almost everyone on everyday basis. The public is bombarded daily with images of glamorously thin women in commercials, on billboards, in movies in magazines and etc?According to Melanie Katzman, a consultant psychologist from New York, the media has actively defined the thin ideal as success and treats the body as a commodity. (Rhona MacDonald, 2001) It is evident that the persistent advocating of the media and the society produced a constant pursuit of thinness, which became a new religion. A study conducted by Harvard researchers has revealed the effect of media and magazines on adolescent girls in high schools. The children were exposed to fashion magazines and television commercials, and a while after were given self-rating surveys. The study found that sixty-nine percent of the girls said that magazine pictures

A large contributing factor to this problem is that many people in the fashion world encourage the use of overly thin models in editorials and fashion shows. For example, as Kathryn Shattuck, What's On Today: [The Arts/Cultural Desk], mentions that Kelly Cutrone, world renowned fashion publicist, encourages, “Clothes look better on thin people. The fabric hangs better” (1). The fashion industry’s emphasis on being thin and its use of extremely underweight models in unacceptable. Many people would agree that the fashion industry plays the majority role in eating disorders, but Lisa Hilton, British Vogue writer, disagrees. Hilton argues, “Its objective is selling clothes, and the consensus remains that in order to achieve this, models need to be thin . . . Fashion is about fantasy, about impossibility, about, dare we say it, art. Most women can’t tell the difference” (1). Hilton condescendingly continues to refute the criticisms that models are too thin and the fashion industry encourages eating disorders.