The Fear Of Communism In The 1950s

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After World War II the next threat was the Soviet Union and the growing amount of communism. The fear of communism breed the conformist 1950’s, which created suburbs, consumerism, “organization men”, domesticated women, car culture, and explicit gender rules (I&J, 43-58). Communism engulfed everyone so much that people were afraid to be different. The culture of the 1950’s was not only seen in their everyday lives but shown through advertisements. In the 1950’s, women were working and being transformed into the American housewife, while their husbands went off to corporate careers. In Ingalls and Johnson, women were said to have careers however, could only succeed at “motherhood substitute jobs” such as teaching, nursing, administrative assistive, and social work (I&J, 51). This culture portrayed woman as only being capable of household jobs. When looking for the perfect suburban home, General Electric said women would head straight for the kitchen because this was where she would be spending most of her time. General Electric’s Wonder Kitchen made it even easier for women to save time, space, and work, allowing for wives to have more leisure time. The Chase & Sanborn advertisement reinforces the culture of women having to do everything to please their husbands. The picture on the ad depicts a man spanking his wife across his lap because she disappointed him with flat and stale coffee. Not only are women conforming to this domestically pleasing life style, but men also had

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