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The History of American District Telegraph Company Essay

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The American District Telegraph Company (ADT) was founded in Baltimore, Maryland in 1874 and originally provided telegraph communication services to their customers. ADT’s first line of security services was the Call Box created in 1890. The call box transmitted signals to an office which received the requests of the customers such as emergency services like the police, fire department, and doctor. In the early 1900s, ADT provided a 24 hour alarm service with eight locations across the country and over 3000 employees. Throughout the 1900s, ADT continued to make advancements in their existing services and incorporating new technology and new services to the public. It was in 1969 that ADT became a publically owned company. In 1981, ADT…show more content…
The device is paper thin and attaches to the interior of the chosen electronic device. It does not interfere with the operation of any of the electronic devices. To explain to a lay person about how the device attaches to his or her device, it is a thin strip with miniature tracking device embedded into the strip. The strip has strong adhesive and can, at this time, only be installed or removed by a representative of ADT. To the ordinary person this device much resembles a strip that looks like an ordinary serial number strip. This tracking device can be activated by ADT to track missing or stolen electronics and is also able to be tracked by law enforcement when contacted by ADT. This newest device offered to consumers and business clients by ADT will bring a new level to the security and tracking of lost or stolen electronics.
Importance of new product
The importance for us at ADT to market our products is to create awareness among our current and potential consumer base. Here at ADT we are known for providing a sense of security to our consumers and providing them with a means to protect their families and possessions. The success of the new product depends on the marketing strategy chosen by the marketing team. Our marketing team is responsible for conducting research to verify which demographic would require or show a need for the new product. The marketing team will be able to determine the areas that suffer the most from home
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