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The Perception Of A Social Group

Decent Essays

The ability to manipulate perception when it comes to social movements or collective action is key. Not just for those on the outside looking in, but those who are participating as well. It not only determines what a social group will do to invoke change, it will also affect how a society will agree or disagree with the change. This manipulation of perception is best defined as framing, and is more than just labeling something as good or bad. Pulling from the articles read from this week the most convincing conceptualization of the term “framing” was the argument that it consisted of three elements, with the first being the diagnosis of something as problematic and need for alteration, followed by a proposed solution that specifies what needs to be done, and finally a call to rational engagement in corrective action. (Snow & Benford 1988) The first point highlighted the importance of contention when it comes to collective action. Problems within any given society are prevalent at all times, however, not until there is a call for a change does collective action occur. Contention rests in the need for a change, whether or not opportunity is the catalyst for contention is debatable, however the conceptualizing of “framing” laid out by Snow and Benford also brings into question whether or not collective action is a choice rather than a response. In the each of the three steps mentioned above there has to be a framing. There has to be a framing of a situation as problematic and

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