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The Power Of Context By Malcom Gladwell

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Arguably, human beings face cognitive association in their daily life. This occurs in the different spheres of life spanning from personal relations to different encounters that man has. The different associations we have been found to be instrumental in shaping up man’s thoughts, as well as behavior and cognitions. Both behavior and cognition are two important aspects of social psychology, which discusses the human behavior in the various social settings. These researchers established that man has different characters that are influenced by the presence of other individuals. Furthermore, the characters are dependent on one’s social influence, the social perception and the various social relationships. In most times, character develops through the entire life, and each situation comes with a lesson. Family, friends and peers, among others, are external forces that shape a person’s character. However, in the article “The Power of Context,” Malcom Gladwell argues that the environment influences peoples’ characters as well. Gladwell reviews aspects of people’s behavior development, how and what shapes their character. In this essay, Gladwell communicates his arguments of the effects of cognitive associations and physical surroundings on the behavior of a person through the analysis of psychological and social experiments. He specifically describes the epidemic theory and notes that it explains why crime is contagious just like the different fashion trends. This means that crime

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