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The Social Construction Of Freaks

Decent Essays

Instagram has evolved from a platform of sharing pictures to a visual portfolio. Especially for makeup artists (MUAs). Makeup accounts have gone from just sharing looks to now creating businesses from status. How that status is created is not far from Robert Bogdan’s description of aggrandized status in The Social Construction of Freaks. In freak shows that were claiming superiority, “freaks” would be “doing tasks that one might assume could not be done… [and] emphasizing their conventional talents and accomplishments.” Today, artists are not only sharing their talent and skill sets through makeup looks, but also creating startling images to capture attention through endless scrolling. These Instagram makeup practices share an undeniable similarity …show more content…

Some Instagram MUAs have taken this fact and capitalized on it to gain more status. One prime example is the user goar_avetisyan. Her visual portfolio is full of before and after shots, usually of women with severe facial marks or deformities. Goar is an incredible MUA, but this is amplified by starting with an “undesirable” canvas (according to societal standards.) In From Wonder to Error by Rosemarie Garland Thomson, she notes “the monstrous body exists in societies to be exploited for someone else’s purpose.” Instagram users like Goar puts on display a freak to then be transformed into a radiant being but only because of their skills and compassion. But not always is there a secondary person to be displayed. Majority of the time, the one on display is the artist …show more content…

According to Merriam-Webster dictionary, clickbait is “something designed to make readers want to click on a hyperlink especially when the link leads to content of dubious value or interest.” Given a visual site leads to visual curiosities. Ranging from eating foundation to shaving eyebrows, Instagram MUAs have done it all. User leaelui shared a video of her taking a razor to her eyebrow claiming she shaved it off. Clicking on the video, you start to realize it’s just makeup as she proceeds to cover her eyebrow in concealer. But you would only know that if you clicked on the video, thus harking back to status: more views, more status. In the words of Garland Thomson, these kind of Instagram MUAs have taken makeup that “arouses awe [and] now inspires

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