Theodore Levitt Summary Of Marketing Myopia

The article, “Creating the System: Railroads and the Modern Corporation”, informs us all about the development of the transcontinental railroad and how it helped drive the nation west and also transformed western North America into a economy that had many opportunities. The railroads have always interested me when it comes to this period of time. What I learned from the reading that I didn’t know before was that the Western railroads were primary carriers of grain, other agricultural produce, livestock, coal, lumber and minerals. Also seeing the prices that the farmers shipped their products for, and what they paid for the freights rates was very interesting. Overall, if the railroads wouldn’t have been built in a time when there was so little

In the late 1800, conflicts arose from farmers, workers, and railroad companies. These issues were resolved by significant battles among them, but never had an affect on the railroads. The railroads charged an extraordinary amount of money for transportation of products. This made farmers extremely outraged, and made them use their money more wisely than spend it on the transportation of their products. The railroad companies misused their money given by the government to gain profit of off land grants. The competition led to workers going on strike for their budgets being cut. These concepts show that railroads, in their wasteful competition, exploited farmers and workers because of budget cuts, transportation of products, and rates.(Introduction, Timeline)

Richard White’s 2011 book titled Railroaded: The Transcontinentals and the Making of Modern America is about the corrupt and mismanaged transcontinental railroads and bold arguments of the story how they came and went. In this book White describes how the construction of the transcontinental railroads across the US in the late nineteenth century would change America socially, economically, and politically. He also describes the companies that built these railroads and argues with three main points on why they were corrupt companies. First I’d like to go over the three different ways that the railroads would affect America, socially, economically, and politically.

Have you ever seen a railroad? Well, there was a time when railroads were desperately needed. This was the time of the Transcontinental Railroad. In my paper I will explain the purpose of the railroad, challenges the workers faced, and the results of the finished railroad.

Although the railroad was doing a lot to benefit the economy positively there were other factors that harmed it as well. The years of 1873 to 1897 was known as the Great Depression. Many companies at the time were in competition with one another. Many companies and the Railroads made an attempt to structure and control the market place. “Pools” were created to group competing companies and create fixed prices. “Trusts” were also created where various companies were all under control of single director. At the time there were many small companies that eventually merged into one large corporation. So many of these companies merged

By the middle of the 19th century, the Industrial Revolution was changing the face and culture of the United States. Demand for raw materials and new inventions was increasing. From 1800-1850, territories claimed by the United States had grown to stretch from the East Coast to the West Coast. The spirit of “Manifest Destiny”, the California Gold Rush, and the promise of rich new land, ripe with raw materials and opportunity drew settlers ever westward. Following the invention of the steam engine, trains were becoming very important to the expansion of civilization and its infrastructure. Trains and the railroads they ran on soon became the lifeblood of industrialized economic development across the country. Public and private partnerships were formed with railroad companies to provide them with vast amounts of investment funding. Within a few decades, the railroad companies and their transcontinental railroads ushered in the Gilded Age and changed American society forever.

On May 10, 1869 as the “Last Spike” struck by Leland Stanford now connected the Central Pacific and Union Pacific railroads across the United States at Promontory Summit in the Utah Territory. The transcontinental railroads now complete and America is now destined to move to the forefront of the world’s stage. This new railroad system encouraged the growth of American businesses and promoted the development of the nation’s public discourse and intellectual life.1 At the same time, this new railroad affected many people positively

Economically, many of the business’ such as railroads and steel companies dominated the industry. Railroad

The growing industry of travel in the United States can be somewhat attributed to the massive birth of railroads in the 18th century. Incredibly fast movement of both goods and people along rails has changed how business plan expansion, where people live, how ideas and knowledge move around the continent, as well as how people travel for pleasure. This paper details the development of the locomotive and railroad over the 18th century, describes the societal and economic impact of railroads, and lists the desires reflected within the United States that led to the advent of railroads.

The Transcontinental Railroad was one of the most ambitious engineering projects, economic stimulants, and efficient methods of transportation in the early United States. If completed, the United States would be truly be united from east to west. The purpose of this paper is to examine how the Transcontinental Railroad helped develop new opportunities for many aspects of American life.

In his work “Railroaded: The Transcontinentals and the Making of Modern America” looks at the effect the building of the railroads throughout the United States. White looks back at what caused the massive boom in the railroad industry and, also what ended up killing the progress that the railroad industry was making. This book is a detailed look into what went into the rise of transcontinentals and the competition between the companies who were trying to build them. White used both primary and secondary sources in the writing of this book, using the primary sources to get perspective on the times and using secondary sources by looking at what sources have found. This would be a good book for a person to read if they are interested in learning in large detail about the economic development of the United States during the end of the nineteenth century due to the railroad industry.

Railroads became extremely popular in America in the 1800’s. The railroad industry itself began to boom; it was supported by its reputation for speed and efficiency. But, along with the booming industry of railroads came the strong debate that

The railroad industry offered employment and was one of the largest sources of opportunity for the people. Aside from regular railroad employees who felt overworked similar to the way our middle class feels today, railroads also pushed the new idea of management. Management was a necessary concept due to the variety of people that railroad work attracted. They were there to enforce and be sure things were getting done. This also allowed smaller businesses to thrive as management was also needed for smaller businesses. Thad new job opportunities available for management in the communication and planning for their stock transportation with railroads. Restocking was important and beneficial because as more income opportunity was available it allowed people to do more spending rather than

Business models have a huge impact on how an organizations operate. It is crucial that an organization chose a business model before inception in order to succeed. Basically, business models have become the new basis of competition, replacing product features and benefits as the playing field on which companies emerge as dominant or laggards (Plantes, 2013).

Article 10: Corporate marketing myopia and the inexorable rise of a corporate marketing logic: Perspectives from identity-based views of the firm