Unrealistic Body Image

It is no secret that today’s society defines beauty as thin, long-legged women with statuesque bodies. Examples are found everywhere just by glancing at the closest magazine ads or by scrolling down the latest fashion article online. Normal, everyday women are being forgotten and tossed aside to make room for the “Top-Model”-like women currently crowding up Hollywood. Media depicts women as an unattainable image. They pressure ladies to buy the products they’re advertising; luring them with false advertisements promising that with it, they too could be perfect. While the media portrays women in a certain way for advertising and marketing benefits, it has caused numerous negatives effects to women’s self-esteems nationwide, it contradicts

In “The Fashion Industry: Free to be an Individual” by Hannah Berry, Hannah emphasizes how social media especially advertisements pressure females to use certain product to in order to be considered beautiful. She also acknowledges the current effort of advertisement today to more realistically depicts of women. In addition, these advertisements use the modern women look to advertise products to increase women self-esteem and to encourage women to be comfortable with one’s image.

The fashion industry is a major object of body image issues, as they believe clothes look better on more than average height and svelte women. Established on a survey partaken by 13 to 17-year-old in the United States, 90% felt intimidated by trends and media to be sleek, with more than 60% routinely evaluated themselves to supermodels, whilst 46% will endeavor to

Women’s Body Image (www.wellesley.edu/Health/BodyImage) helped demonstrates the young influence of magazines. Those days when girls strive to be something they weren’t, were probably the most crucial days in body imaging. They succumbed into the pressure of looking how everyone else wants them to look. Such teeny bopper magazines sell to many young girls the idea of beauty. Teen Magazine is the princess of that royal court. In every young woman, or man’s mind, there is this longing to be desired. To be desired, you must be attractive. To be attractive, you have to look like that girl on page seventy-one in the latest Teen Magazine (Women’s Body Image).

The fashion industry plays a huge role in portraying bad images of ideal beauty, which in turn affects today’s society perception of their own body image. Not only are women affected by what is seen and heard about how the perfect body should appear, children of young ages are now feeling insecure and obsessed with their bodies before they reach teenage years. This ‘ideal image’ the fashion industry continues to enforce only focuses on very thin models who seem to be in shape and are very healthy. Furthermore, many people think of the influence from the fashion industry as being human representations (models). Because of the rising problem with the image of beauty within the fashion industry, it is shown that even mannequins and non-human representations (mannequins, dolls, photoshopping) of bodies play a significant role in women’s body image; which causes problems to the individual. (Anshutz & Engels, 2010). Body image and self-satisfaction, eating disorders and non-human representations all can cause harm to the individual, if prolonged.

The Fashion Industry is affecting the way many people look at themselves. In today’s society there is always an ad promoting fast food, clothing brands, Cars. Etc. almost all of them have a model to promote their products. These fashion models are usually, extremely thin, tan, tall, and gorgeous. This set a negative standard for many women on what they should look like and can often cause to self-esteem issues. The Media is having a negative effect on body image by choosing to settle toward an unrealistic persona. In Addition, this has created many young girls, to have eating disorders such as bulimia, anorexia, and fasting. However, some businesses have started gravitating toward plus size models to stop the affects it has on society. Plus, also many companies are limiting the amount of photo shopping and airbrushing. The issues are far from being resolved but numerous people are working toward making a change.

Under society’s norms for decades, young women have been put under the pressure and anticipation to have perfect bodies. That is, thin and curved, beautified by applying pounds of the makeup to their face but not appear ridiculously overdone. Who’s responsible for these standards imposed on young women? When a young girl picks up the model along the cover of Vogue being called flawless, it’s easy for her to then aspire to be a real-life imitation of the photocopy. These companies produce magazine covers shown with girls’ images daily. As if keeping the perfect body wasn’t hard enough our culture also forces girls into the forever expanding world of composition, however, body image is a pressing issue for young women. Advertisements and posters of skinny female models are all over. Young girls not only could be better but need to be more upright and feel driven to throw the perfect figure. Moreover, girls are evaluated and oppressed by their physical appearances. With supplements and apparel designed to enhance a facial expression; social media, magazines, and marketing campaigns and advertisements add to the burden of perfection. The fashion industry is a prime object of body image issues, as they believe clothes look better on tall and svelte women. Established on a survey participated by 13 to 17-year-old in the U.S., 90% “felt pressured by fashion and media industries to be skinny”, with more than 60% routinely compares themselves to models, while 46%

The media group that retouches images skews the “normal” body image of people through many of its outlets, including models in advertising and magazines, and actors in TV and movie productions. “The average model portrayed in the media is approximately 5’11” and 120 pounds. By contrast, the average American woman is 5’4” and 140 pounds” (Holmstrom, 2004). This statistic shows how the media manipulates consumers into believing that because they are not what the average model looks like, they are not living up to a certain standard which implies that they need to look like that to be beautiful. Another research fact that shows a similar concept is that, “In the United States, 94% of female characters in television programs are thinner than the average American woman, with whom the media frequently associate happiness, desirability, and success in life” (Yamamiya et al., 2005). This association of female thinness and happiness, desirability and success makes consumers believe they must achieve this unrealistic thinness to achieve more ultimate goals and fulfillment in life. “The media also explicitly instruct how to attain thin bodies by dieting, exercising, and body-contouring surgery, encouraging female consumers to believe that they can and should be thin” (Yamamiya et al., 2005). This idealization of thinness in the media is seen so much, and is extremely harmful to women’s self confidence and is often associated with body image dissatisfaction, which can be a precursor to social anxiety, depression, eating disturbances, and poor self-esteem (Yamamiya et al.,

Accompanying unrealistic images of women, the media spends billions of dollars yearly to advertise the various techniques that eliminate body discontents such as dieting pills and exercising machines, and exploits female magazine reader’s insecurities. Whether magazine advertisements aid in the gradual depletion of body image or fail to impact it at all will be the purpose of this investigation, supplemented by a literature review and organized by a theoretical framework, to support a firm analysis.

Because of the fashion industries portrayal of beauty in advertisements, a value system that focuses on looks and external beauty is built by the men and women that are exposed to them (Sheehan 108). Although the word "fashion" is often used in a positive sense, the Fashion Industry itself may have some significant negative impacts. Many studies connect the exposure to such advertisements and media coverage of thin models to women with a negative self-esteem and issues with body image. The images of women that are presented by the Fashion Industry, especially in magazines, represent an image that is nearly impossible to achieve. As a result, many women and even men turn to eating disorders in hope to become the image of beauty that has been created for them by the Fashion Industry and the media. So, it can be argued that sociologically, the Fashion Industry indeed has a negative impact on the values, self-esteem, and the perception of women and men such as listed below. factor

Images of female bodies are everywhere. Women, and their bodies, sell everything from food to cars. Women's magazines are full of articles urging women to fit a certain mold. While standing in a grocery store line you can see all different magazines promoting fashion, weight loss, and the latest diet. Although the magazines differ, they all seemingly convey the same idea: if you have the perfect body image you can have it all…the perfect marriage, loving children, great sex, and a rewarding career. The media, whether TV, print, or Internet advertising, seems to play a huge role in influencing women of all ages; from adolescence and teens, to women in their twenties and thirties, as well as

     "Just Be" is a familiar slogan to the current American culture. It is the slogan of a well-known designer, Calvin Klein, who, in his advertisements, supposedly promotes individuality and uniqueness. Yet, Calvin Klein, along with all known designers, does not have overweight or unattractive people on his billboard ads, on his runways, in his magazine pictures or on his television commercials. Moreover, the movie, music and the mass media corroborate with the fashion industry in setting and advertising a certain standards for a physical ideal of a human body. Such propaganda promotes the public into depriving themselves of needed nutrition and generates eating disorders within people in order to fit the

The female body image is highly influenced by the mass media and the media’s portrayal of women, ‘70% of college women say they feel worse about their own looks after reading women’s magazines’ (University of Massachusetts & Stanford University, 2006), the portrayal of women in the media has an unrealistic approach and brings out body dissatisfactions and this results in eating problems and disorders.

Basically, the media is doing nothing but using subliminal messages. The way they portray the models in magazines, it only confuses a human’s mind. This makes them believe that they must look like them to be considered beautiful. Often in magazines, when positive values, success, love, and happiness, a thin person is shown. This not only completely lowers a “healthy”, or a plus sized person’s self-esteem, but the media also tries to make it seem as if in order to be happy and successful, a person must be skinny (Piazza). Every day, companies come up with a new beauty product, or a new diet product to leer someone into buying it to make themselves beautiful. New products every day completely sets aside the idea that natural beauty is already beautiful enough. According to the media, though, people need these products to look more humane, or look younger and thinner. The media also using editing and

When researchers asked one hundred eighteen female, college-aged students to look at twenty pictures in ads from women's magazines, they felt a sudden change in mood after the pictures were observed. There was notable depression in the women, a depression that has seemed to hit many women after leafing through women's magazines (Key and Lindgren 11). This depression is due to the fact there are so many negative messages being conveyed in advertisements that are published in women's magazines. But who can blame the women for their depression anyway? When the majority of the ads in women's magazines show super-skinny models advertising nice clothes, makeup, jewelry, etc., one might find themselves to be a little down. Skinny models portray their figures to be the cultural norm in Western society today. How often does one find a model in a woman's magazine that is over a size six that is not shown advertising plus size merchandise? The answer is not very often, or sometimes never at all. If women do not see their body type being depicted in