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Value Chain Management... for O2

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Executive summary
O2 which is officially known as telefonica was initially formed in 1985 as Cellnet and then in 2002, BT Cellnet was then rebranded as o2. O2 is a ‘leading provider of mobile services, offering communications solutions to customers and corporate in the UK, Germany and Ireland.’ They deal with mobile phones, broadband and SIMS. O2 offers a wide range of products and services to their customers. Other than the voice services that are provided e.g. making phone calls, the company leads in non voice services such as text, games, media messaging, video and music. In addition to that, data connections by means of GPRS, 3G, WLAN and HSDPA. As of December 2007, O2 had over 40 million customers across Europe with 18.4 million …show more content…

If at this point a call needs to be made, the user can call 4444 free from his/her mobile phone and choose the lead us a quid top up option. Upon doing this, £1 would be lent to the user and would be deducted from the next top up. However, the user must top up within 7days of using this service or else and addition charge would be deducted from his/her next top up. * O2 users are provided with Send Text which is a service that allows customers to send 10 free SMS over the web every month to any UK mobile network. O2 broadband users can send 100 SMSs every month * Social networking services are available to both pay and go and pay monthly o2 customers. E.g. Facebook, Myspace, Twitter. | What are the key products and or service attributes? | O2 was the first to launch their first branded 3G handset in the UK. O2 continuously provide its users with variety of new attractive handsets and their 3G network is very effective. Customers that purchase 3G mobile phones from o2 enjoy services like getting the latest music videos and songs from major recording artists, latest information on lifestyles from major titles such as FHM, GQ, news from and ITN and the latest updates on sports. O2 customer service is one of the key attributes. When a customer calls up or goes into the store with a complaint, the staffs are always friendly and willing to help. Resolving the customer’s

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