Executive summary
O2 which is officially known as telefonica was initially formed in 1985 as Cellnet and then in 2002, BT Cellnet was then rebranded as o2. O2 is a ‘leading provider of mobile services, offering communications solutions to customers and corporate in the UK, Germany and Ireland.’ They deal with mobile phones, broadband and SIMS. O2 offers a wide range of products and services to their customers. Other than the voice services that are provided e.g. making phone calls, the company leads in non voice services such as text, games, media messaging, video and music. In addition to that, data connections by means of GPRS, 3G, WLAN and HSDPA. As of December 2007, O2 had over 40 million customers across Europe with 18.4 million
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If at this point a call needs to be made, the user can call 4444 free from his/her mobile phone and choose the lead us a quid top up option. Upon doing this, £1 would be lent to the user and would be deducted from the next top up. However, the user must top up within 7days of using this service or else and addition charge would be deducted from his/her next top up. * O2 users are provided with Send Text which is a service that allows customers to send 10 free SMS over the web every month to any UK mobile network. O2 broadband users can send 100 SMSs every month * Social networking services are available to both pay and go and pay monthly o2 customers. E.g. Facebook, Myspace, Twitter. | What are the key products and or service attributes? | O2 was the first to launch their first branded 3G handset in the UK. O2 continuously provide its users with variety of new attractive handsets and their 3G network is very effective. Customers that purchase 3G mobile phones from o2 enjoy services like getting the latest music videos and songs from major recording artists, latest information on lifestyles from major titles such as FHM, GQ, news from and ITN and the latest updates on sports. O2 customer service is one of the key attributes. When a customer calls up or goes into the store with a complaint, the staffs are always friendly and willing to help. Resolving the customer’s
Trends in the market include the growing number of people within the 15-29 age range. Also, phones are being used for much more than just calling, other functions like texting and music playing capabilities have dominated much of a user’s data usage. As for market characteristics, the mobile industry has reached almost 50% penetration with about 130 million subscribers, and reaching its maturity. The cost structure has been very confusing for consumers, with hidden fees, overcharges, and lacks to reward users who do not use their plans to the max. And finally, channels include all service provider stores and retail consumer stores, for example, Target, Walmart, and Best Buy.
In recent years, the requirements of commercial and industrial operations in the production of services and goods have been subject to vast changes. In the present era of globalization and increasing international competition, a trend away from vertically integrated organizations has become more and more evident. In fact, most companies nowadays tend to solely concentrate on their own core competencies, outsourcing different steps of the production. However, including a great many of other organizational units to the production systems, has lead to rising complexity in terms of the operations management (Plenert, 2012).
Therefore, the local company I will be discussing is Carphone Warehouse (http://www.carphonewarehouse.com/), a British mobile phone merchant, with more than 2,400 stores across Europe. Their objectives are to give
My phone comes with me in case of emergency. I can use it for only £5 a day with Vodaphone but am not charged if I do not use it. I have mobile data switched off so only use wifi and then once we arrive back in the UK I can use it for phoning the car park to let them know we are back.
In this following report I will discuss the phone industry and analysed it in great detail. I will analysis the market structure and try and understand why the mobile industry falls to heavily oligopoly structure. I will highlight all the structures, however I will discuss in detail how, for example Vodafone can be incorporated in the porter’s five forces method to show how the mobile industry has devolved over the years and to understand if consumers are driven by the actual technology of the phone but if it driven more by style.
Before he passed away in 1999, satirical novelist, Joseph Heller, wrote in his book Catch-22, “I had examined myself pretty thoroughly and discovered that I was unfit for military service” (Heller, 282). While in this instance, the individual was missing a leg and therefore not eligible for service, this quote has been used at times by those that have a fear or misunderstanding of the United States Armed Forces. Despite this, there is a requirement to maintain the volume of Soldiers within the United States Army and that recruiting companies develop a desire to join within the communities where they are located. Understanding the Companies
My organization has 90+ years of Property and Casualty insurance experience and has survived and profited through many iterations of technological advances while servicing a demanding customer-based market through traditional interactions. These interactions have always been adequate for the customer’s experience, or their expectations have been met by the insurance industry, my company included. With the successes and innovations from companies like Amazon and Google and the experiences created within those customer interactions, the demands and expectations have grown dramatically. The traditional methods within my organization’s value chain must adapt to endure these expectations. In order to compete profitably, a transition into the
The central idea at the time of inception was –“Pay through Mobile”. “One97 Communications” is the parent company.
Foreword Authors Acknowledgments International value chains: Current trends and future needs, as exemplified by the automotive industry 1. Internationalizationofthevaluechainintheautomotiveindustry 2. Configurationandcoordinationascrucialdimensionsinshapinginternational valuechains 3. Bestpracticesandoptionsformanagingtheinternationalvaluechain Glocal value creation in the Volkswagen Group: Moving toward greater decentralization of production and development 1. TheVolkswagenGroup’snewglobalstrategy 2.
Most major companies employ the use of certain internal analysis approaches in effectively adopting and implementing an appropriate competitive strategy. This chapter seeks to explain how a firm might use Value Chain Analysis, Resource-Based Analysis and SWOT Analysis in adopting and implementing a successful business strategy.
With the increased access to the online information with the ubiquitous use of smartphones, laptops or tablets, consumers are now more knowledgeable than ever before. Comparing services, prices and characteristics of the similar products of different companies becomes much easier. According to a recent research, 87% of consumers look for information before visiting a store. (Google, 2014) Search results are also a driver to push consumers to stores. The results of the research also show that one of four customers avoids going to stores because of their limited awareness of nearby stores or the risk of the required items not being available. (Google, 2014) Those figures prove the importance of providing the necessary
The goal of this essay is to explain the various functions and strategies of value chain management and discuss how to implement them in a flat screen display business, so as to improve the performance of the operating system which ultimately will increase the efficiency and quality of production thereby helping them gain a competitive advantage over their competitors. Which will result in increased the profits for the business.
Mobile phones use has increase dramatically throughout the past two decades. It is estimated that the number of worldwide mobile phone subscribers per 100 inhabitants have jumped from 3 in 1997 to 97 subscribers in 2014 (ITU 2014).
PTA, which is playing a leading role in telecom sector, has taken notice of poor quality of service of cellular phone companies and has asked them to improve their service with immediate effect. To asses & look over the quality of services (QoS) of these operators, a country wide survey was conducted and action was taken against those who have failed to provide services according to their license conditions. PTA has issued show Cause notice against M/s Mobilink & M/s Ufone on poor quality of service.
Kleijnen et al. (2007) said, Telephone industry has been significantly impacted by the mobile phones and most of the times titled as ‘the new service frontier’. They provide the functions that are over the individuals need for communication.