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Vertical Integration Essay

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How Vertical Integration Benefits the Retail Industry – Part One
Forbes magazine states that great suppliers make great supply chains. Vertical integration and the lack of it can significantly impact a company’s financial health and operational performance. Basic vertical integration can be crucial to survival and growth, but poorly planned and excessive integration can cause problems. Retailers that start managing just a few business areas, such as marketing, e-commerce and fulfillment, will quickly learn how vertical integration can drive success and profitability.
Common Advantages
Unifying operational functions of a vertically integrated company delivers specific advantages. Technology allows organizations to fully leverage the benefits of collaboration. An integrated business system will allow business leaders to redesign workflows, processes and organizational structures to drive better efficiency, quality and decision-making. The collaboration of logistics, operations, production and administration can improve a company’s business agility. Timely data, validated reports and real-time monitoring enable better cost control, financial oversight and enterprise planning. Strategic planning can increase overall performance of personnel, maintenance, scheduling and …show more content…

Vertical integration allows executives and management to control distribution costs that often involve multiple mark-up and re-selling stages. A single organization that manages their own distribution process will enjoy the ability to optimize resources and minimize waste. Vertical integration provides more direct control over the value chain. When retailers develop or acquire a manufacturer, they gain power over production aspects and distribution processes. When manufacturers engage in retailing, they can control how they present and market their products to

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