Volkswagen Case Study Analysis

According to Kant, we can control the will and meaning behind our actions. The morality of an action should be assessed by what the motivation of the action is. The moral worth of an action consists not in the consequences that flow from it, but in the intention from which the act is done. This is due to the fact that , for Kant, what the motive behind your

Immanuel Kant's categorical imperative is a theory that basically relays the same message that most mothers teach their kids, and that is to do the right thing. The categorical imperative could be easily explained by the Golden Rule about treating others as you would like to be treated. Kant dives a little deep with his theory, however, and breaks the categorical imperative into three formulations. The first formulation is about essentially removing yourself from a situation and doing what is best for everyone. Kant is basically saying that it is unethical to make decisions that affect everyone, but only benefits you. The second formulation is about making sure that

The categorical imperative suggests that a course of action must be followed because of its rightness and necessity. The course of action taken can also be reasoned by its ability to be seen as a universal law. Universal laws have been deemed as unconditional commands that are binding to everyone at all times. Kant

Kant’s first proposition is an action has moral worth only if it is done out of duty, such as when someone who has absolutely no interest in donating to the poor does so out of duty. His second proposition is that action has moral worth not because of its aim, but because of the maxim on which it is based, meaning that it would not matter if the intent failed, as long as the principle was good. His third proposition is that duty is the necessity of an action from respect for the law, such as if an individual is in an embarassing spot, they could will the lie, but not will the maxim to lie. Kant argues that everything is secretly done in self benefit, an example can be an individual helping another merely for the fulfilled feeling.

The term maxim as Kant uses it is defined as a personal policy that motivates one’s action. In his book called the Groundwork of the Metaphysics of Morals, he mentions

The automotive industry globally involves the processes of manufacturing as well as sales of cars and other automobiles. The business of this industry is also inclusive of retailing activities like services; sale of spare parts, gas-station retails etc. by the year 2015, and the growth rate of the industry is expected to have a rise of 5.5% (Market Line, 2012). Moreover, as per International Organization of Motor Vehicle Manufacturers, this industry is the leading driver in terms of global economic progress and the largest employer. The changing trends and rising demand for technically advanced cars are giving out more opportunities. This essay is going to be a presentation on the analysis of the Volkswagen positioning strategy with respect to the Porters models of competitive strategies. This essay would be vital, as this analysis would help in revealing the company’s competitive and strategic position in the industry.

Emmanuel Kant has three propositions of morality. One of the propositions is that in order to have moral worth, an action must be from a moral duty. The second proposition is that “action whether the action is in accord with duty has been done from duty or from some selfish purpose is easy”(Cahn 76). The third proposition is that “action accord with duty and the subject has in addition an immediate inclination to do the action”(Cahn 76). Each one of the propositions has a different distinct and they are connected to morality. There are several actions that can be done out of duty, while others can be done out of desire. Each one of these two are used to determine if it’s done in a moral way. Kant gives two examples, one example is about a self-interested shopkeeper and the other is a reluctant benefactor. In the self-interested shop keeper, the dealer is focused on having fixed prices for everyone. He needs the customers to keep coming

Deontology is the ethical view that some actions are morally forbidden or permitted regardless of consequences. One of the most influential deontological philosophers in history is Immanuel Kant who developed the idea of the Categorical Imperative. Kant believed that the only thing of intrinsic moral worth is a good will. Kant says in his work Morality and Rationality “The good will is not good because of what it affects or accomplishes or because of it’s adequacy to achieve some proposed end; it is good only because of it’s willing, i.e., it is good of itself”. A maxim is the generalized rule that characterizes the motives for a person’s actions. For Kant, a will that is good is one that is acting by

Duty for Kant is the underlying role of morality. Our duty and intentions combine to form our will, and the only one thing in the world that is good is a good will. To act according to duty means we are acting according to principals, not according to the final outcome of our actions. Principals is another important factor in this theory, our actions must be congruent with principals that can be made universal. To be universal, the maxim must apply to absolutely everyone, everywhere, and anytime. Another stipulation in Kant’s theory is that we should never treat a person solely as a means to our own ends. It is morally wrong to use someone solely to enhance our own self-interest.

technology project. The BPTO produced weekly status reports and monthly budget reviews helping the company gauge where it was heading towards. Thus the alignment started advancing (Austin, 2007).

1) What is your assessment of the new process for managing priorities at Volkswagen of America? Are the criticisms justified? Is it an improvement over the old process?

The invention of automobiles had been dated long back in history. From that day till now, it had not only made our lives easier but also simpler. From times back then till now many big automobile companies had came into existence, some of them were successful and some were not, thus going out of market and competition. Among them, Porsche and Volkswagen Group(VW) have emerged as one of the world leaders in automobile industry. Through years of hardwork and sheer use of technology and engineering developments, both of these companies have carved a name for themselves in their respective markets. But sometimes, bad management and several areas of conflict arise between two companies that can lead to its downfall. In this case too the CEO of Porsche, just wanted to administer each and everything according to his own ways and rules, but on the other hand the CEO of Volkswagen, even after facing huge loses wanted to continue on with his strategy because he was quite confident about his strategy and clearly had a broader outlook of the scenario. Therefore, due to having different mindsets, there was a conflict between the ideas of two which led to the decline of one of them. These conflicts can be summed up in the following couple of questions:

BMW has embarked on a mission to cut its notoriously long product development time in half utilizing a newly developed system code named "Digital Car". Senior management has decided to utilize the new process on the 7-series platform. In order to accomplish this goal, BMW is preparing to take advantage of the latest computer technology in car development. At the forefront of the new plan is a debate over the use of computer-aided-styling (CAS). We recommend that BMW implement the Computer Aided Styling system and processes into their production development program.

"The mission statement up to the year 2020 is clearly defined: the BMW Group is the world 's leading provider of premium products and premium services for individual mobility."

Volkswagen has set a bold goal of dethroning Toyota as the world’s largest auto maker. This goal includes significantly increasing the North American market share, as Volkswagen currently holds only 2.2 percent of the United States market. Volkswagen’s strategy includes cutting prices and tailoring its cars to better fit the American lifestyle and tastes. This includes increasing the size of its vehicles and modifying certain amenities, such as increasing the cup holder size to fit the larger sized beverages which Americans are known to drink. In order to become the world’s largest auto maker by 2018, Volkswagen’s management team has set a lofty goal of selling 800,000 vehicles per year