5.6 Buzzwords
The news media used a few key phrases that were repeated in order to perpetuate positive understandings of the NZDF deployment of troops in Afghanistan. Messages such as ‘NZDF personnel are not going to war’, ‘not just fighting Taliban…’, not just about a war on terror, but also about the overall kindness and affable attitude of New Zealand - reconstruction, hospitals, schools, (He Toki, 2013). The airtime in mainstream media is increasingly limited and these kinds of buzzword portray