Chapter Four
4.1
Helpful for My Career: Choosing a culture or cultures to learn about would help me to understand the way of doing business in other countries. In addition, it would help me to cope with diversified workforce and working in teams to achieve objectives and higher performance level.
Cultural Intelligence:
It refers to a person’s capacity to work effectively in a multi-cultural environment. It is similar to emotional intelligence; however it goes a step further. Emotional intelligence helps people to grasp others’ emotions and needs, whereas cultural intelligence helps people to adjust other cultures’ people values, needs and body language.
Plan for Learning a Culture: In order to learn a culture, I would learn its values, beliefs and assumptions. In addition, its cultural dimensions would also help to understand characteristics of organizations. It is due to the fact that cultural dimensions indicate the way of doing business also.
Stereotypes:
Stereotypes can be productive and unproductive. They can be productive if the company uses them as positive beliefs to manage culture. On the other hand, it can be counterproductive, if they are used as demotivated tool and to develop negative attitudes. Cultural stereotypes reduce productivity and moral of employees, if the employees have perspective that they will be treated on the basis of cultures. In ability to communicate with diverse employees due to negative stereotypes leads to culture clashes.
Stereotypes mean that people have preconceived ideas and understandings about some people or something. These views and understanding are relatively deep-rooted, is the first time we see that person or that thing, therefore people can quickly respond to these situations and give countermeasures. It is obvious that positive stereotypes can improve the efficiency of work. When people have a positive impression of a group, region, or thing, they generally have a positive attitude. At this time, preconceptions are affection, trust, and expectation. But in our life, most stereotypes have a negative attitude in contemporary society. When we talked about “stereotype”, it usually provides some bad influences in our life. Someone agrees that stereotypes can help us to build the first expression quickly while others counter it by mentioning that we can not use the stereotypes to measure a person or something. In my opinion, the negative stereotypes are happening and integrating into our life every day. For example, we can find gender stereotypes in the advertisement even in the working field. It changes our mind directly and we give the stereotypes up and to be equal in gender.
There are many characteristics that define a culture, however the five major characteristics are beliefs, art, values, morals and customs.
Chimamanda Ngozi once said, “The problem with stereotypes is not that they are untrue, but that they are incomplete. They make one story become the only story.” (Stereotypes). Many stereotypes effect us. They can also have a negative effect and those affected by it can feel insecure because they may be judged or treated because of that certain stereotype. Stereotypes are labels that are unfairly placed on people, and they affect all of us.
Stereotypes make us simplify our social world so it’s it becomes easier to recognize some situations. They make us understand basic groups of people to some extent of truth. “The most famous study of racial stereotyping was published by Katz and Braly in 1933, 100 university students were asked to indicate the traits most characteristic of ten different social groups. Students displayed a high level of agreement about the traits of certain racial and ethnic groups, such as Negroes (described as superstitious by 84% of the students, and as lazy by 75%), and Jews (described as shrewd by 79%).” All kinds of people of stereotypes about others.
Stereotypes affect the way we may view or think about ourselves. They alter the way we make decisions, and rob us of our individuality. On the website, npr.org, the article,
In a workplace, it robs us of the ability to find, to hire, to retain the best talent when we apply stereotypes to people that are negative.
These stereotypes can affect what everyone thinks of you as a person. An example is that Mexicans are “dirty” in that they steal and are untruthful. This is bad because if your boss thinks you are stealing or you can’t be trusted than you won’t be able to get better positions within the company/business. Another stereotype that can affect a job is that white people are more respectful or trustful. This is bad because that would mean that white people would have more opportunities than other races like African American and Mexicans at getting higher paid jobs like manager or CEO. The last stereotype is that African Americans are rude/disrespectful employees. This is a bad stereotype because people will be less likely to go to a worker that is African American and that could cause them to lose their job.
Stereotypes and do occur in different ways and from the wide range of ages, culture, cultural, etc. stereotypes can almost reach anyone. Stereotypes are so versatile and they are often called, seems to be almost the essential part of human existence (Mosser 2011). For this reason, it can be difficult to know where they come from and why are they so hard to hard to extinguish. Stereotype, when principles and values associated themselves because of their characteristics in culture because of their common characteristics, they seem the lot.
Unquestionably, organizations rely on business professionals that can manage their business across a variety of cultures. With the rise in globalization, it is imperative that business professionals have a high cultural intelligence, which is the ability to adapt to individuals of other cultures. Luckily, cultural intelligence can be developed and ameliorated with experience, training, and with a conscious effort (Cardon, 2013). As a Human Resources Manager, I have worked with people from numerous countries throughout my career, but they were all here in America. It was not until I took my most recent position that I traveled outside of the United States to one of our facilities in Mexico. Unfortunately, I knew a minuscule amount about their culture, but have been intrigued by them ever since
Culture is the what, why and how we do things. The Cultural Competence: Guidelines and Protocols document describes culture as being an interplay of multiple elements that include behaviour’s, customs, beliefs, values and
Jordan Smith Secondary Source Integration During the London 2012 Olympics, Nike aired a series of advertisements based on the theme of finding one’s greatness. “The Jogger” was known as the most successful and influential advertisement in the “Find Your Greatness” campaign. Throughout Nike’s “Find Your Greatness” campaign, the focus of the advertisements are shifted away from professional athletes being the main center of attention to regular everyday people being portrayed as role models. In the advertisement,a young 12 year old boy named Nathan can be seen jogging in the distance alone.
To explain, cultural intelligence would be understood as the capability to relate and work effectively across cultures. Also the term cultural intelligence and the abbreviation “CQ” it was developed by Soon Ang and Linn Van Dyne as a researched- based way of measuring and predicting intercultural performance. The concept is related to that across culture competence four capabilities “CQ” or goes beyond that to actually at intercultural capabilities as a form of intelligence that can be measured and developed.
Stereotypes usually carry a negative connotation and shed a distorted light on the people or culture they are depicting. Stereotypes are not specific to any person or culture; they can broaden out to encompass anybody based on gender, age, or religion. Many factors are taken in when placing a stereotype, for example; we are visual creatures of habit and
“Cultural intelligence is a theory within management and organizational psychology which states that understanding the impact of an individual’s cultural background on their behavior is essential for effective business, and measuring an individual’s ability to engage successfully in any environment or social setting.” (Wikipedia)
Cultures are varying among different parts of the globe. People with different cultures have different characteristics and viewpoints on the subjects due to diverse understanding and method of learning. During the past few decades, the international trade grows in a very rapid rate due to the advantages that it provides; “increased sales, operational efficiencies, exposure to new technologies and broader consumer choices” (Heslin). Therefore, when considering the culture aspect to current business world, it is crucial for business to understand the culture aspect because of the tremendous growth of international business as well as utilize the international market to its maximum