Women Body Image

Advertising is an over 200$ billion industry and according to Jean Kilbourne, people are exposed to over 3000 advertisements a day. Advertisements are everywhere so there is no escaping them; they are on TV, magazines, billboards, etc. These ads tell women and girls that what’s most important is how they look, and they surround us with the image of "ideal female beauty". However, this flawlessness cannot be achieved. It’s a look that’s been created through Photoshop, airbrushing, cosmetics, and computer retouching. There have been many studies done that have found a clear link between exposure to the thin ideal in the mass media to body dissatisfaction, thin ideal internalization, and eating disorders among women. Body dissatisfaction is negative thoughts that a person has about his or her own body. Thin ideal internalization is when a person believes that thinness is equivalent to attractiveness and will lead to positive life outcomes. Less than 5% of women actually have the body type that is shown of

In fact, “...Barbie is so exceptionally thin that her weight and her body proportions are not only unattainable but also unhealthy”( Dittmar, Halliwell, and Ive 283). This fact creates potentially dangerous situation for young girl to be influenced to emulate an unattainable body type. One particular research study conducted by Helga Dittmar, Emma Halliwell, and Suzanne Ive in 2006, found out that young girls, ages 5 to 8-years-old, who were exposed to Barbie, experienced self-esteem and body issues. “This is the first study in which an experimental exposure paradigm has been used with young children, thus offering a methodologically rigorous examination of Barbies as a cause of girls’ feeling of unhappiness with their bodies and their desire to be thinner” (Dittmar, Halliwell, and Ive 283). When 162 U.K girls, ages 5 to 8, were given picture books with either no pictures of bodies whatsoever, images of Barbies, or images of Emme (a doll with realistic body proportion), they young girls who looked at the books were more unhappy with their body image than those girls who read Emme or non body books (Diep par.4-5). Their study did not find these same finding in the oldest girl, however the evidence that Barbie is not influencing this younger population of girls, still points to the need for some type of change as this early pattern of looking up to an unrealistic body image

Furthermore, media surrounds teenage girls in today’s culture. It is impossible to escape the sight of media. The media’s constant idealistic beauty is ever present to a vast amount of self-conscious girls. This image of beauty causes girls to have low self-esteem (Clay, Vignoles, and Dittmar). Media defining this perfect body image causes many adolescent girls to feel dissatisfied with their bodies and become depressed. “Viewing ultra-thin or average-size models led to decreases in both body satisfaction and self-esteem in adolescent girls aged eleven to sixteen, with changes in self-esteem fully mediated by changes in body satisfaction” (Clay, Vignoles, and Dittmar).

Unfortunately, it also is highly unattainable and instills unrealistic goals in girls’ minds. According to the National Association of Anorexia Nervosa and Associated Disorders, there are up to 24 million people suffering from eating disorders and 86% of those are under the age of 20 (anad.org). That being said, negative adverse effects are often the results of our world placing the upmost importance on body image. At Radboud University, Doeschka Anschutz and Rutger Engels conducted an experiment designed to test the effects of playing with thin dolls on body image and food intake in 6-10 year old girls. After splitting the girls into three different groups where they either played with a thin doll, an average sized doll or a slightly oversized doll, as seen in figure one, the results yielded that indeed there were significant differences between the girls’ body image and food intake which was completely dependent on which doll they played with (Anschutz, Engels 625). For example, a girl that played with the thinnest doll, the Barbie Doll, consumed the least amount of food following playtime when girls that played with either the average sized doll or even slightly larger doll consumed significantly more food. This experiment explicitly highlights the unknown dangers associated with playing with Barbie Dolls at a young age. Immediately the doll caused young girls to see themselves as ‘too big’ or

Moreover, as Richins (1991) reports, women always make social comparisons between the advertising models and themselves. As a result, advertising images create negative affect and increases women’s dissatisfaction with their own appearance. Since those images are edited through the consistent usage of digital technology, these idealized images do not portray women in a healthy manner. Indeed, these enhanced images would give these young girls the impression that they need to be ‘perfect’, just like these ‘fake’ images. According to Reist in ABC’s Gruen Session (2010), ‘young women get the message that they need to be thin, hot and sexy just to be acceptable’ in this society. Therefore, by generating the wrong perception of real beauty, the responsibility is pushed to the marketers, as they portray women with this stereotypical body type as acceptable. In addition, as the brand, Dove’s tagline in its advertisement - What happened to the ‘real beauty’? (Reist, 2010), marketers need not market their products in manners portraying women as airheads. Consequently, marketers gave most consumers viewing the advertisement, the wrong impression that

You have just bought a new pair of jeans. You think that you look absolutely great in them until you turn on the television or compare yourself to the person on side of you. Today, women all over the world are focused on the way society views them, which has an influence on the way they view themselves. The field known as sociology of the body investigates the ways in which our bodies are affected by our social experiences, as well as by the norms and values of the groups to which we belong (Giddens, Duneier, et al, 2007). Body image is an ideal image of what one’s body looks like or what she wants it to look like. It can also be defined as the value one may put on physical appearance. This

The media is one of the leading causes of self esteem and body image issues in not only women but men as well. This is due to the fact that thousands of advertisements contain messages about physical attractiveness and beauty. Examples include: commercials for clothes, cosmetics, weight loss, hair removal, laser surgery and physical fitness. The effects of advertising on body image have been studied by researchers, psychologists, marketing professionals and more. Researchers, Mary Martin and James Gentry found that teen directed advertising negatively impacts self-esteem. The advertising industry is setting unrealistic expectations for teens about their physical appearances by using models with "perfect bodies." The modeling industry today has put many pressures on models, causing them disorders of both mental and physical illness. These disorders then creating the look of the “perfect body” have now lead to unrealistic expectations of body image for society.

Social media and advertisements continues to shape the bodies of girls and women. They are targeted through all aspects of their lives when they are viewing advertisements, television, and body care products. So if unchecked or unchanged, it is likely that current and future females will continue to have a lack of self-confidence, self-esteem, and wont define their own image. Teens that range from four to nineteen, are influenced by the images of Barbie’s and the television show Toddlers and Tiaras. Eighty percent of these teen girls are dissatisfied with their image. Woman that are twenty or older also view different media that sway their images through the show Kardashians, Victoria Secret, and the beauty line Dove. Therefore, all forms of media need to change how they portray females. This way, women have a chance to be proud of who they truly are and can live to express themselves. Girls and women will seem guilty when they do not see the ‘model’ figure when they look in the mirror. This is not how society should be in the United States. The

Looking good and being in shape is a top priority of today’s adults. According to the American Society of Plastic surgery (ASPA) 14.6 million cosmetic surgery procedures were performed in the United States in 2012. This is a 5 percent increase since 2011. The constant media advertisement of weight loss, sex appeal, and cosmetically enhanced beauty often leads to unrealistic standards of beauty and dissatisfaction in personal appearance. This overexposure to Hollywood beauty causes women to wonder how come they don’t look like that and often leaves them questioning what they can do to have a picture perfect body and face. According to the National Eating Disorder Association (NEDA), the promotion of unhealthy standards of beauty by the media often leads to depression and dissatisfaction in personal appearance (Chittom 3). Media have a negative impact on women’s body image and how women respond to the media’s portrayal of what is beautiful by advertisements emphasizing the importance of physical attractiveness, using Photoshop and airbrushing techniques to alter images people see in advertisements, and disregarding healthy living.

The manipulation of photographs creates an unrealistic beauty standard that no one can achieve, not even those in the images. 98.3 percent of images we regularly see in magazines and in advertisements, are digitally altered to make the subject more desirable. Too often the subject is a woman objectified in order to promote a product. In turn, teenage girls see the pictures and compare themselves to them. They want to be the ‘ideal’ woman seen so frequently in the media, but because the image has been manipulated this results in an ideal that can not be naturally achieved. Consequentially, 53 percent of thirteen year old girls feel unhappy with their body. This increases to 78 percent by the age of seventeen. It is unfair that people are forced to see these pictures and learn to associate them with beauty. As a result, women are

Researchers have discovered that “ongoing exposure to certain ideas can shape and distort our perceptions on reality.” (Mintz 2007) Because young girls are subjected to a constant display of beautiful people in the media, they have developed a negative body image of themselves. Those who have a negative body image perceive their body as being unattractive or even hideous compared to others, while those with a positive body image will see themselves as attractive, or will at least accept themselves and be comfortable in their own skin. During adolescence, negative body image is especially harmful because of the quick changes both physically and mentally occurring during puberty. Also, young girls are becoming more and more exposed to the media and the media keeps getting more and more provocative. Young girls are looking to women with unrealistic body shapes as role models. It’s hard to find, in today’s media, a “normal” looking

Society’s view of the “ideal” female body can decrease self-esteem by making younger females believe that a slim figure is necessary, furthermore make their lives “better.” In the passage, Body Image of Women, it states that “over fifty percent of 9 to 10 years old girls feel better about themselves if they were on a diet, even though the Centers for Disease Control and Prevention reports that only 18 percent of adolescents are really overweight.” (Farrar 1) These girls are thinking that if they lost weight, they would be happier. This is proving that socio-culture is putting this mentality in young girls minds that being thin is the “best,” therefore causing girls to feel insecure about their bodies. Dieting can be unhealthy which can lead

In a video that models made to reveal their body image insecurities on camera to Megan Friedman, creator of the D.EFECT add, is impacting to the media. The women describe the things that they hate about their body, including what they have been called or told by other people due to their flaws. The models start by describing how they dislike their shoulder, smile, height, nose, teeth gap, eyes, birthmarks, and body formation and at the end of the video it tells us to take note that we are all beautiful. This problem is not only found in one model, but in a large portion of the population. Models are not born perfect, some have eating disorders, get plastic surgeries, and get picked on because of what society has made people think women and

In today’s society the media plays a huge role in everyone’s lives starting from a very young age. As a society we are exposed to advertisements of all kinds throughout the day, whether we see them on billboards, TV commercials, or through social media. People are viewing about 3,000 advertisements per day and companies are spending billions of dollars per year on their ads. Although ads are great for selling and promoting products, women and girls are often objectified in advertisements leading to low self-esteem for many women and girls. Advertisements take women’s bodies and turn them into objects or edit them until the woman in the ad appears to have a perfect ideal body. Safietou Sagna presented on how woman are viewed in the media and showed a video called

In their experiment “a total of 162 girls, from ages 5 to age 8, were exposed to images of either Barbie Dolls, Emme dolls (U.S. size 16), or no dolls (baseline control) and then completed assessments of body image." The professors discovered that those exposed to Barbie doll images produced “lower self-esteem and a greater desire for a thinner body shape than in the other exposed conditions.” Although, the oldest girls did not have an immediate negative impact from the Barbie doll images. The study concluded that “these findings imply that, even if dolls cease to function as aspirational role models for older girls, early exposure to dolls epitomizing an unrealistically thin body ideal may damage girls’ body image, which would contribute to an increased risk of disordered eating and weight cycling."(Dittmar, Suzanne Ive, and Emma Halliwell. "Does Barbie Make Girls Want to Be Thin?