sexualisation of women in the music industry

If you turn on the television or flip through a fashion magazine, it is very likely you will presented with many displays of hypersexualization of girls and women in advertising images and in media. There are many components to sexualization. It occurs, according to the American Psychological Association, when “a person’s value comes only from his or her sexual appeal or behavior, to the exclusion of other characteristics.” This person is held to a standard that equates physical attractiveness with being sexy. “Sexualization” happens when a person is sexually objectified- that is, made into a thing for others’ sexual use, rather than being seen as a person with their own independent actions and abilities to make decisions. Oftentimes, sexuality is inappropriately imposed upon a person without their knowing it or consent. Sometimes, researchers use the word “hypersexualization” to describe roughly the same idea. In the article, “Media’s Growing Sexualization of Women”, hypersexualization is defined as, “The act of making something extremely sexual and erotic.”

Charlotte Church speaks out about this issue saying “The culture of demeaning women in pop music is so ingrained as to become routine, from the way we are dealt with by management and labels, to the way we are presented the public” (Chase par. 9). This leads to questions, for example, must women be sexualized to gain greater earnings? Does sex truly sell? When we examine artists such as Julia Hotter, HAIM, or Polica, we perceive them as strong artists who are unrestricted in their art by their gender or sexuality. However, when comparing their success, sexualized women have dominated the music industry. Chase explains that women are allowed to fill three main roles in modern pop music: One of the Girls’ Girls, the Victim/ Torch Singer, and Unattainable Sexbot. Artists such as Beyoncé would be considered “One of the Girls’ Girls” who are for women power and are considered empowering. Adele is considered a “Victim/Torch Singer” even though she does not use sexuality to sell records, lyrically, she perceives the wronged women and creates a state of despair. An “Unattainable Sexbot” would be, without a doubt, Miley Cyrus, whose main goal is to be the most successful in the music industry by being hyper-sexualized and unrealistic. If an artist does not fit into one of these categories, they generally have a much harder time being one of the most successful in the music

This study works to examine the use of sexual objectification of women in music videos today. The primary purpose was to examine the differences between genres, specifically hip-hop and country. I tested the following; Women are more likely to be sexualized in hip-hop music videos than in country music videos.

In her article “The Venus Hip Hop and the Pink Ghetto: Negotiating Spaces for Women,” Imani Perry argues that the objectification of women in the music industry is normalized in our society. Her purpose is to persuade us that most feminists who fight against the objectification and exploitation of women are ultimately colonized by the sexual fantasies of men. As a law professor at Rutgers Law School, Perry structures her text in a very effective manner. Using a general-to-specific organization scheme, she begins by outlining the recurring image of sexualized women in music videos, then presenting various cases of prominent feminist figures in the music industry.

Music is one of the most influencing media within our time and generation, especially Rap and hip-hop. Demoralizing women has

In the American culture today, women are becoming more sexualized at a younger age due to the influences of the corporate media. Corporate media and society form the perfect idealistic body that women should have and is constantly being promoted making younger girls start to compare themselves to them at a young age. Certain shows and movies, such as Disney, influence young children and teenagers through their characters as to how a woman is supposed to be accepted. The way the corporate media and society make this body image they want women to have starts in a very early stage in a woman's life without them knowing. There are these childhood movies, such as Disney, Barbie and Ken dolls, programs such as Netflix, teen

Taylor Swift, a pop icon and polarizing figure, is often known for her empowering music, feminist attitude, and meaningful lyrics. Many of her fans praise the feminist messages some of her songs deliver, however others say she comes from a position of privilege and only advocates for white women. Still, a common perception of Swift is that she has evolved from an innocent country singer into a more controversial and sometimes provocative pop singer. What is ignored though, is that despite this perception, themes depicted in “old” Taylor’s music still displayed highly problematic concepts about gender, just in less obvious ways. Particularly in her music video for “You Belong With Me,” the audience if presented with a fulfilling love story involving a nerdy girl getting the popular. On its surface, this concept may seem normal, but the narrative of this video unintentionally conveys significant gender issues in today’s society. Thus, through her 2008 music video for “You Belong With Me,” Taylor Swift ironically presents herself as the ideal nerdy girl next door who gets the guy when she suddenly turns beautiful while demonizing a cheerleader, revealing problematic notions of how women are supposed to look and behave in society, as well as reinforcing negative female stereotypes.

Hanes addresses many specific issues in her article. The first topic she discusses is how Disney refuses to admit that the way they portray their female characters is often sexist and stereotypical. Parents worry that the Disney princess phase is only the beginning of girls adopting an unhealthy body image and self-objectivation. However, the negative effects of Disney princesses is still controversial because some parents claim that the princesses teach girls to be kind, love animals, and to persevere. Another worriment is that many studies show exposure to unwanted sexual material is happening at a younger age. The fear is that early exposure will cause girls to grow up too fast and lead them to have erroneous views of sexualization. Since Disney and other media emphasizes that girls should be ultimately feminine girls are now dropping out of sports because they think it brands them as unsexy. To make matters worse, marketers are now playing a role in the hypersexualization of women. The marketers target little girls by using the sexualization of women to persuade little girls into buying their products at an even younger age. There is now a new challenge to face- the internet. Along with the internet and social media; social media is now the hub for self-objectification. Girls are now posting scandalous pictures of themselves on social media, and are receiving praise as a result. However, adults cannot blame girls completely for their actions because they do not know any better because they are growing up in a culture that celebrates superficiality. The author stated that there is no realistic way to avoid sexualization that the only way to get rid of the

For as long as media has been around, women have been sexualized in order to sell products. It’s a known fact by brands and consumers alike: sex sells. No one can deny this fact, it’s everywhere. Turn on your radio, you’ll hear songs describing women as nothing more than pieces of meat, objects to look at. Turn on your televison and you’ll see advertisements for inherentlyunsexual products like beer or a burger, but it will accompanied by a half naked woman. Walk into any convenience store, and you will find half a dozen magazine with airbrushed models in bikinis, some of these models so young that they cannot even drive. At what age does it become okay to start sexualizing women, or is it never okay? Some would say the age of legality, which is eighteen, but young Hollywood starlets such as Kylie Jenner and Ariel Winter were victims of the media’s obsession with sexualization before they even turned sixteen. It is an understatement to say that the media has gone too far in many instances. It’s as if as soon as girls reach the age of puberty, they fair game to the media as objects of scrutiny and sexualization. It has gone from bad to worse. The way the media sexualizes women, especially famous teenage girls, is wrong and has

The media chooses to portray and sell sex, violence, drama and role models because it appeals to teenagers’ biological and evolutionary instincts. The excessive amounts of sex hormones being produced in teenagers boosts libido causing displays of eroticism to be very alluring. Scenes of action or violence release adrenaline and endorphins for emotional stimulation and teen idols like NSYNC and Edward Cullen portray the ideal mate for many girls. The music presented is mostly homogenous and simple to promote familiarity and emotional response. Had these businesses tried to sell celibacy, indifference and pariahs, their profits would have declined.

The sexualization of women and girls surround Americans and is damaging to females as well as to American society. Females receive the sexualized messages regarding their appearance and how they should act via the media, retailers, and American society’s acceptance of these behaviors. As a mother, Girl Scout Leader, and school paraprofessional I cannot help but to question are these messages inflicting psychological damage on girls? Whom can I hold accountable for sexualizing female youth? What can I do to prevent sexualization from affecting all of the young girls in my life? The sexualization of girls is unacceptable because it is degrading to females, can cause serious life-long psychological damage and sexist attitudes, and may lead to violence against women and girls.

The sexualization of young girls and women in society is a prevalent theme in mass media. Presently, the sexualization of females is commonly seen in various consumer items like clothes, dolls, and even in Disney movies, according to “The Sexualization of Girls Is Harmful” article. The author says that sexualization occurs when “a person’s value comes only from his or her sexual appeal or behavior; a person is held to a standard that equates physical attractiveness with being sexy; a person is sexually objectified- made into a thing for others’ sexual use; and sexuality is inappropriately imposed upon a person (AboutKidsHealth).” Furthermore, the author provides statistics on how girls are being sexualized by the products they see and use

Assuming that I am a female between the ages of 10-14 in the 21 century, there are many concepts of gender that are being taught through music that I listen to. What young girls learn from the music that is presented to them, leads them to assume and think about what sex, gender, race and sexual orientation really mean. These assumptions young girls buy into and the music they listen to shapes their thinking and lifestyles (Cooper). The music industry has hundreds of artists who target various genres of popular music and age groups. It is not unusual for young girls to be targeted and manipulated by the music industry. Recently there have been huge elements in the "Tween" markets, children eleven years and older do not consider them self 's as kids any more so marketers treat them as teenagers (Marketing and Consumerism). However this causes issues for the growth development for young or youth in general because, they are at a stage in their life where their brains are developing but still are not fully developed leaving them vulnerable in being influenced by outside sources which can have a harmful, physical and metal effect on them (Webster). Some music artists have intelligent marketing tactics that lure their target audience into listening to their songs and buying their products. After researching and analyzing data, I have put together stages in how artists target their audience :

Many young people seek to use music to help themselves be more accepted in the world, so that they can be easily categorisable in the mainstream. Many girls of ages 9 – 13 may have an interest in a popular ‘boy band' of the time. This is an example of how, though a girl's identity could be partly influenced by such a band, ultimately, their music and appeal is limited in scope because after four or five years the band is likely to have split up. The media promotes such a band because it targets girls who are seeking to find an identity and because these years

Sexualisation can be defined as the imposing adult sexuality on to children and young people before they are capable of coping with it usually through the media. In my investigation I aim to discover the effects that sexualisation of men and women in music videos and the effects that this has, mentally and emotionally, on the younger Australian generation. I also aim to discover the extent to which music videos have been sexualized over time.