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A Concise Guide to Market Research . Erik Mooi l Marko Sarstedt A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics Prof. Erik Mooi VU University Amsterdam Marketing Department De Boelelaan 1105 1081 HV Amsterdam Netherlands emooi@feweb.vu.nl Prof. Marko Sarstedt Ludwig-Maximilians-University Institute for Market-based Management Kaulbachstr. 45 80539 Munich Germany sarstedt@bwl.lmu.de ISBN 978-3-642-12540-9 e-ISBN 978-3-642-12541-6

LIST OF FIGURES 2.1 General Block Diagram. 18_ 2.2 Block Diagram Showing Inside View of Controller Section. 20_ 2.3 RFID Module. 23_ 3.1 Entire Circuit Diagram. 24_ 3.2 Controller Section Circuit Diagram.