Bloomingdale's

     Introduction Present day Federated consists of both Bloomingdale’s and Macy’s stores and operates in 34 states as well as Guam and Puerto Rico. While Bloomingdale’s and Macy’s provide both private and national brands and are similar in merchandising categories (men’s, women’s and children’s apparel, home décor, shoes, beauty, and accessories), they differ greatly in culture. Bloomingdale’s, being more upscale, targets consumers that are more concerned with trend and quality

single-division diversification strategy which is a corporate-level strategy wherein the firm generates 95 percent or more of its sales revenue from its core business area (Hitt, Ireland, Hoskisson, 2013). Macy’s Inc. is now 800 Macy’s stores and 36 Bloomingdale’s stores with most of its revenues coming from the Macy’s stores. The competitive environment of a business is the part of a company's external environment that consists of other firms trying to win customers in the same market. It is the segment

have a corporate vision and a corporate philosophy. Their corporate vision is “Macy’s, Inc. is a premier national omni-channel retailer with iconic brands that serve customers through outstanding stores and dynamic online sites. Both Macy’s and Bloomingdale’s are known worldwide, and each has its own unique identity and customer focus.” Their corporate philosophy is as follows, “Macy’s, Inc. clearly recognizes that the customer is paramount and that all actions and strategies must be directed toward

“Uhhhh,” I groaned. “When can we leave?” I asked my mom for the thousandth time. I was bored out of my mind as I trailed behind my mom and her personal shopper, LaVaughn in Bloomingdale’s. My mom and LaVaughn laughed, like they usually did when I complained. To me this wasn’t funny. I love my mom but she can go to Bloomingdale’s and shop for HOURS on end. My mom and LaVaughn kept saying things like, “Cydney, do you like this dress?” or “Cydney what do you think of the design on this shirt?” and the

Bloomingdale’s is under attack for the message they showed in their new advertising ad aimed at getting attention for the Christmas season. Yes, they are gaining a lot of attention, but the wrong kind inside their new holiday catalog as many say it encourages date rape. The ad shows a young woman laughing and her head is turned away from a young man standing beside her. The message reads, “Spike Your Best Friend’s Eggnog When They’re Not Looking.” It is unclear if he is thinking of spiking her eggnog

SECTION I (Catalina): Macy’s, Inc. is a department store company that currently operates over 800 stores under the names of Macy’s, Bloomingdale’s, Bloomingdale’s Outlet, and their newest acquisition Bluemercury, which offers luxury beauty products and spa services. All but one of its stores are located in the United States, Guam, and Puerto Rico. Additionally, Macy’s sells its merchandise via their websites and mobile applications. According to their 2014 annual report, Macy’s had sales of $28.1

What are stereotypes? Stereotypes are judging someone without knowledge of their background. The root of stereotypes is ignorance. Stereotyping, and ignorance is typically learned, people through word of mouth and lack of exposure form opinions of another person without knowledge. This results in prejudice one cause of stereotyping and it is perpetuated through the media. The media have a major influence on people, which causes stereotyping with certain minority groups, through the use of reality

A luxury retailer is now taking away the “luxury" of safety to make sales this holiday season. Now viral, Bloomingdale’s holiday advertisement has been called out for promoting date rape. The words, “Spike your best friend’s eggnog when they’re not looking,” makes me wonder how this ad madd it to print. Amidst the holiday season, sales are a top priority for large retailers. Though, a woman should not be made an object in order to meet these numbers, nor should her safety have to be questioned

Calyx & Corolla introduced a revolutionary distribution model that links consumers directly with growers via FedEx Air. In such, they allow for faster delivery and greater longevity of their product. With several players in the $9 Billion per year flower market, Calyx & Corolla cornered a segment of the market that responds well to efficient distribution because they deliver fresher flowers than traditional retailers. Calyx & Corolla excels in producing fantastic customer experiences, but their challenge

fiscal 2015 sales of $27.1 billion. The company operates about 870 stores in 45 states, the District of Columbia, Guam and Puerto Rico under the names of Macy’s, Macy’s Backstage, Bloomingdale’s, Bloomingdale’s Outlet and Blue Mercury, as well as the macys.com, bloomingdales.com and bluemercury.com websites. Bloomingdale’s in Dubai is operated by Al Tayer Group LLC under a license agreement. In addition, Macy’s has a diverse workforce which includes approximately 157,900 employees. The company’s shares