Sergio Marchionne Chrysler Culture Change Essay

Case 1-1 Discussion Questions 1. Anheuser-Busch, which has been described as “an American icon,” is now under the ownership of a company based in Belgium.. Responding to reports that some consumers planned to boycott Bud products to protest the deal, one industry observer said, “Brand nationality is all about where it was born, and also the ingredients of that beer and how they make the beer: Basically, it doesn’t matter who owns it. We are in a global world right now”. Do you agree? Students answers

Transylvania University of Brasov ECONOMICS SCIENCES AND BUSINESS ADMINISTRATION CASE STUDY GENERAL MOTORS REBOUND STAN DANIELA,3RD YEAR 8802 TABLE OF CONTENTS 1.Contact information………………………………………………………………………..3 2. Company profile……………………………………………………………………….….4 3. History…………………………………………………………………………………….5 4. Powerful Vision, Powerful Strategy……………………………………………………..10 5. A GLOBAL PERSPECTIVE-Future strategy:Reinvest again and again…………….….11 6. Background……………………………………………………………………………