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- How does the careful selection of brand elements by marketers contribute to a company's long-term success in a competitive market ?How do brands help companies market their products?With your knowledge in branding, build a branding strategy for your company or products. Which of the two approaches to branding is most suitable for your brand and why?
- List some of the disadvantages of branding in marketing .Explain the four choices companies have when developing brands. Give examples from the market to support your theoretical explanations for each brand development optionA brand is a name, term, design, symbol, or any other feature that identifies one marketer’s product as distinct from those of other marketers. How does branding benefit consumers? How does it benefit marketers?.