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21st Century Leadership Of Willie Robertson

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21st Century Leadership of Willie Robertson Willie Robertson is the Chief Executive Officer of Duck Commander, which is a family owned and operated hunting-accessories company. Willie’s father founded the company in 1972, but it’s been Willie’s entrepreneur skills and charismatic leadership that has developed the company into a multi-million dollar business specializing in the manufacturing of duck calls, duck decoys, cooking DVDs and apparel. He also introduced his family and company to the world through the popular A&E reality TV show “Duck Dynasty” which has had a huge boost in the company’s exposure worldwide. Willie’s influence in the transformation and growth of Duck Commander is also attributed to his leadership style, philosophy, and personal values. Willie Robertson was born in April 22, 1972 to Phil and Kay Robertson in Bernice, Louisiana. Willie is the third child of the family with two older brothers and one younger brother. Willie’s entrepreneur and leadership skills began when he was in 5th grade by establishing his first successful business career as a candy salesman at his elementary school. He began his operation by taking a case of bubble gum that had been given to his family to school and selling it out of his locker. Robertson charged a quarter for each piece of gum and took his profits and purchased more cases of candy and it was there where he made his first leap into the business world. He capitalized on the deficiencies of his school’s concession

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