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Accounting Research Paper

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Accounting Research Paper
Dr. Pepper Snapple Group vs. The Coca Cola Company
Amanda Herring
Tarleton State University

Declaration Statement
I hereby certify that this paper constitutes my own product, that where the language of others is set forth, quotation marks so indicate, and that appropriate credit is given where I have used the language, ideas, expressions or writings of others.

Amanda Herring ID #000078948 Zip Code 76707

Table of Contents
Title Page1
Declaration Statement2
Table of Contents3
Abstract4
Purpose & Objective5
Introduction6
Statement of Problem7
Financial Analysis8
SWOT Analysis13
Decision16
Implementation & Monitoring17
Conclusion18
Bibliography19
Appendix21

Abstract This paper …show more content…

Problem Statement The problem is deciding which of the two companies to invest money in their stock. With so many different stocks to choose from, there is a need to get the most out of investments these days. In order to come up with this decision, research is pertinent. Extensive research must be done by looking at both companies’ financial information in the form of statement analysis, ratio analysis, financial leverage, and comparative analysis, along with a SWOT analysis of both companies and comparing their strategies. The problem is having two very similar companies to choose from, and deciding which is going to be worth investing in the short and long term.

Financial Analysis
Common Size Income Statements & Horizontal and Vertical Analysis
Table [ 1 ]: Coca Cola Company Income Statement Analysis (dollars in millions except for per share data) Year Ended Dec 31, | 2011 | Vertical Analysis | 2010 | VerticalAnalysis | 2009 | % Change 11/10 | % Change 10/09 | Net Operating Revenues | $46,542 | 100% | $35,119 | 100% | $30,990 | 33 | 13 | Cost of goods sold | 18,216 | 39.1 | 12,693 | 36.1 | 11,088 | 44 | 14 | Gross Profit | 28,326 | 60.9 | 22,426 | 63.9 | 19,902 | 26 | 13 | Gross Profit Margin | 60.9% | | 63.9% | | 64.2% | | | Selling, general and

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