Ad-Lider Embalagens, Sa: Marketing Research for Drawstring Trash Bags in Brazil

This case basically talks about Ad- Liner Packaging Inc, Brazil’s largest manufacturer of plastic bags and packaging, and their decision of launching of new drawstring trash bags named Climp Fecha Facil. With the investment of one million dollars already done to purchase new machines for production of the new trash bags the stake seem to be high. Market analysis regarding perceived acceptance, packaging preferences and the perceived feature for the new trash bag are done with three focus group in Sao Paulo and Rio de Janeiro of housewives living in apartments and houses. In order to learn more about the population a market test is conducted in Sendas Supermarket in Rio. Purchase intercept interviews were conducted with the

A case study on Ad-lider Embalagens, SA: Marketing Research for drawstring trash bags in Brazil

Small sample size: as food companies using innovative sustainable packaging are rare, it isn’t viable to get the required sample sizes (100+).

Bisbag: A company and product similar to mine was bisbag this is a leather bag making company over seas, this brand enables the life cycle anaylis to result in a veryunique product also known as one of a kind. Bisbag is a company where they take the waste of un wanted leather from big warehouse factories, they then re use it and make a unique bag. These products are all different for example in the photo above it has two different types of leather, this is because they have a limited about of leather but without making it a problem to reinform it into something better. This compay focus on the enviorment and being enviromentally friendly along with sustainably . I love the idea of this from using another persons unwanted waste to a brand new

As you make your way through the check-out line, you began to pay for the items you just purchased. The cashier looks up at you to ask if you want to use paper or plastic bags. You look up not knowing what to say so you immediately pick one without thinking about it. You decided to go with the plastic bags for no reason. Those plastic bags will have two destinations: the garbage or put into another bigger bag for a long period of time to be used as smaller garbage bags. On the other hand paper bags could not only hold more items than plastic bags but they have more uses for them. They could be used to cover textbooks, to start a bon fire, make various storage baskets, as paper to write on when you can’t find anything else, to carry garbage

PP bags are the lightweight, cost-effective packaging option. These bags are highly affordable to purchase and weigh next to nothing. Their lightweight nature helps you maintain reasonable shipping expenditures when you transport your produce in these bags.

To whom it may concern, Since the 1960s, polyethylene bags has been a catalyst for the American economy and have directly effected employment opportunities in the United States. In recent years, the plastic bag industry created over 25,000 new jobs. However, it has made headlines due to the detrimental effects it has on the environment. With such risks, critics claim that it is crucial to control this activity through a bag tax. In this letter I will inform you about the damage this law presents and a possible solution to this issue. The implementation of a bag tax will put many out of work and devastate many businesses in America. For instance, the National Center for Policy Analysis reported that the 10 cent tax on plastic bags in Los Angeles forced a ten

Advertisement is crucial for any firm that seeks to reach out to its customers. Billions of dollars are used in advertisements by many companies around the globe. The results are in many cases positive and satisfactory. Products are known to the public (Brick, 2008), which in turn attracts them. However, certain products should not be advertised.

Celebrities have a lot of power and as a result, they can have significant selling power as seen in the commercials. This is because people are going to more likely to use the product associated with the celebrity spokesperson for the product. For example, John Cena, a famous World Wrestling Entertainment (WWE) wrestler advertised for a brand of garbage bags known as “Hefty Ultra Strong” garbage bags. The message in the commercial is that these Hefty brand garbage bags are mighty, strong, durable, and can withstand a lot of weight, like John Cena. In the commercial, John Cena wore a tight shirt showing off his big muscles and endorsing Hefty garbage bags as the superior, stronger garbage bags over competitors. As a result, many people will be more likely buy Hefty brand garbage bags because they believe John Cena when he says that it is the best bag to have, whether it is true or not. This commercial is one example of how celebrities can be influential as to what product people buy everyday.

Strengths of this brand include: it is the 4th largest marketer, brand longevity, and it has a large/high awareness in big cities. Its’ weaknesses are: low market share, low market coverage, limited bottlers’ network, relatively low advertising

eBags, the online luggage- and travel-products store, started as a business idea by Jon Nordmark in the spring of 1998. Nordmark convinced Peter and Eliot Cobb, Frank Steed, and Andy Youngs to join his venture, using their collective industry knowledge from being top executives with Samsonite USA and American Tourister. With a personal investment of $50k from each of them to startup and $6.8M in funding early the following year from venture capitalists, such as Benchmark Capital, they were able to launch eBags.com in March of 1999. With continued venture capital

Having creative and unique multi-functional bags designs will create a demand for Beau Monde Manila.Every competitor in the market creates their own personality and has a competitive advantage. The brand awareness is significant in the industry because Beau Monde would like to be known as a local lifestyle brand to the consumers. Most competitors would use the brand awareness in reaching their market.Beau Monde would like to see women using a multi functional bag. The excellent and high quality output measures how Beau Monde Manila competes with Jansport, Kipling, Secosana, Cose and Heartstrings. Through excellent craftsmanship of our manufacturer Beau Monde would be able to give great quality to the consumers. Beau Monde also wants to have good revenues from the selling collection. If Beau Monde Manila’s collections gained a huge profit then this means the business is doing well in providing high quality and fashionable bags. Through good communication strategies with our target market we would be able to have their loyalty. We would entertain their queries and suggestions in order to cater their needs.Through paying on time Beau Monde Manila would be able to have good relationship with our manufacturers. Beau Monde Manila would also team up with the manufacturers in designing and making decisions for the bag

Above all else, your bag's use will have an impact on the options you have in conditions of materials and quantity. With regards to the use in store, some materials will continue to work superior to others.

IKEA blue bags are big, sturdy and sustainable. Out with plastic bags! In with reusable bags!

In the recent days, all sorts of companies’ takes huge interest in packaging and labelling their products, keeping their targeted customers on mind and these have now become a very successful business entity. Nevertheless, these have to be continuously innovated and recreated to keep the mass consumers attracted towards the product. Packaging and labelling help marketing the product in a numerous ways and thus through these the companies can reach the targeted consumers, ultimately making a strong place in the retail market. Still, the Australian market of packaging and labelling is comparatively minor in terms of international standards.