Adolescent Development Psychology

689 Words3 Pages
If you viewed magazines from years, you would see great variety in shapes and sizes when it came to women. If you were to just cut on the television today, the women being shown will mostly be tall and skinny. The media along with society have begun to develop what is the ideal body type and what is not. Media can have a great influence on anyone; however, adolescents are targeted in this case, being pressured that thin and slender is the ideal size to be. According to National Center for Biotechnology Information (Whitaker), “Eating disorders are complex illnesses that affect adolescents with increasing frequency. They rank as the third most common chronic illness in adolescent females.” These are not the only effects that come along with…show more content…
Advertising has a primary target group, whether it be for cigarettes, alcohol or weight loss pills. Adolescents are targeted because they are going through a complex time when they are beginning to have a sense of self; they are finally figuring out where they belong in society. However, to understand what adolescents go through during development we must first understand the process. In 1963 famous psychologist Erik Erickson developed a theory of identity. This theory was split into five stages, stage one was the time period from birth to the age of one; the child learns to trust throughout this stage. Stage two takes place between the age of one to three, the child begins to develop a sense of independence. Stage three includes ages three to six, during this time children begin to become more assertive. Stage four takes place between the age of six into puberty, the child begins to develop a sense of pride. During the fifth stage, children begin to explore independence while developing a sense of self. Throughout this theory, Erickson argued that adolescence was the most valuable time to develop a sense of self for
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