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Advantages Of Mastercard

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Visa is first in its industry of global consumer payment system (ahead of rivals Mastercard and American Express). Visa circulates more than 3 billion credit and other payment cards across over 200 countries. “As part of its business, the company licenses the Visa name to member institutions, which issue and market their own Visa products and participate in the VisaNet payment system that provides authorization, processing, and settlement services” (Visa Company Description, 2016). “The company offers corporate (travel) and purchasing card products, as well as value-added services. It provides its services under the Visa, Visa Electron, Interlink, V PAY, and PLUS brands. Visa Inc. was incorporated in 2007 and is headquartered in San Francisco, …show more content…

Mastercard is a "highly adaptable global acceptance network built over 50 years," (Mastercard Annual Report, 2016). One competitive advantage is the "adoption of innovative products and digital solutions," (Mastercard Annual Report, 2016). One of these digital solutions include their masterpass digital payment system that has spread globally. Its widespread data base across the globe allows for individual and government-based service. Mastercard also has special safety features that protect its users from fraudulent activity. Another Mastercard competitive advantage is its Mastercard Advisors group. This group of individuals is "dedicated solely to the payments industry," (Mastercard Annual Report, 2016). To conclude, Mastercard is a company with several differentiating advantages against its …show more content…

Mastercard shows consistently higher margins than Visa. For Gross Margin, Visa stays around 80%, whereas Mastercard is at 100%. Operating margin shows Visa at starts at 20.53% in 2012 and leaps to 61.46% in 2013. It stays close in 2014, grows by about 5% in 2015 and drops about 13% in 2016. With such inconsistencies, it highlights Mastercard's ability to remain consistent. From 2012 until 2016, operating margin remains constant at about 53%. Visa also fluctuates considerably in their profit margin. They start at 20.57% and more than double by 2013. From there, it grows to 45.59% in 2015 and drops down to 39.72% in 2016. Mastercard shows the very consistent operating margins of about 38% throughout

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