Advertising Campaign

IKEA, a Swedish retailer of contemporary furniture, operates several stores in various Scandinavian countries, as well as in the United States and Canada. Which of the following describes IKEA 's level of commitment to international marketing?

The college students were asked to fill out a demographic sheet asking for their age, ethnicity, gender, and educational level. Each respondent was administered a portion of the Korolewicz

Overall description of the group (demographics: education, income, location, marriage, children, etc., percentage of the population)

Racial and ethnic minorities, such as Hispanics or Latinos, black or African Americans, and Asian Americans, Native Hawaiians, and other

* Activity 4.2: Identify nearby areas with schools containing similar demographic statuses as the evaluation group by December 2013

Total of 24 students: 16 females, 8 male/ 11 Hispanic, 10 “White” and 2 African American students

The age of the participants are in the range from 18 to 61, with a average age of 36. Among these participants, 55% were white, 36% were black/African American, 5% were Native American, and 4% were another races.(Tull, 2012;Gratz, 2012;Coffey,2012 p.765) The majority of the participants were single, which is 70% of the participants. And 47% of the participants have a annual income below $10,000. With regard to their educational backgrounds, 27% did not complete high school or receive a GED, 35% had completed high school or received a GED, 39% had attended at least some college or technical school which 7% of them had successfully graduated.

Most participants had a dual parent household and a college or higher level education. Majority of them did not receive free or reduced lunch. Majority of its participants were White (not Hispanic; 89%).

Information such as gender, ethnic identity, college standing, and age are collected. More than 50% of the sample are having

3. Identify the main market/s (source market, demographics, and visitation patterns) and how the destination is currently marketed to these potential visitors................................................................6

People married (15 years & older) is 59%. About 16% speaks English while 83% speaks Spanish. My community race is 91.74% Caucasian. In the area of household income 18% make $10K or less, 23% make $10K-$25K, 15% make $25K-$40K, 17% make $40K-$60K, and 18% make $60K-$200K. Leaders need to be familiar with their community’s demographics. Using this sociological inventory tool can help with this component.

The marketplace is worldwide—production and sales activities can be pursued in North America, Latin America, Europe-Africa, and Asia Pacific

Demographic data: such as age, gender, race/ethnicity, educational attainment income, and primary language spoken (Rimer and Glanz, 2005).

Psychographic segmentation divide market according to social class, lifestyle, interest and personality of consumers. Famous Amos promoting their cookies into lifestyle such as cookies, chocolate chips and so on. The chocolate cookies is part of lifestyle who is in cookie’s lovers. They target consumer who like chocolate cookies (LIFESTYLE). Their cookie’s sweet taste and design pattern attract children and kids the most. The strong “free smell” emitted from hot-baked store attract chocolate cookies lovers and also offer some kinds of muffins and brownie to this kind of lovers.

us to sell our products to different places like our provinces, which are: Bicol, Nueva Ecija, and Quezon Province until it meets the end customers who are considered as the users.