Essay On Famous Amos

It is desirable to develop demographic and psychographic profiles of these likely consumers (the target audience).

Oreo had chosen to focus on psychographics, demographics lifestyle of consumer, which is why Oreo is always the best choice. Psychographics is referred as a behavioral segmentation. It is based on consumers’ lifestyle, interests, activities, and attitude which means what customers prefer, how they spend their time and how they feel about issues and events. Other than that, demographics divided the market into groups based on age, gender, income, size of family, education, race, nationality and religion. Oreo target children and young adults, age of around 6 to 18 years old. Their products are normally aimed in primary school, high school and even college. Oreo does not target adults directly, but they do by offering ice creams, cakes and

Three years later, in 1903, Hershey started building a candy making site in Derry Church, Pennsylvania. The site was completed and opened 2 years later, in 1905. In a short amount of time, Hershey 's company went above and beyond its expectations. His most successful idea was the Hershey’s kiss in 1907, the foil wrapper we see today was added to it in 1924. As his company became bigger and bigger overtime, Hershey wanted to create a united community. When the Hershey 's company thrived and Hershey became wealthier, Hershey 's new wish was to have a connected community. Hershey began to build churches, parks, schools, and provided places to stay for his workers. His wife, Catherine, supported him in his philanthropic dreams. Because they could not have kids, most of their projects had kids as their main focus. It was in 1909 when Catherine and Milton opened the Hershey Industrial School, a place for boys who were orphans. Since then girls have come to the school as well.That school is now called the Milton Hershey School. Three years after Catherine passed away, Hershey donated a large portion of his money to the Hershey Trust that supports the Milton Hershey School.

On 1st May 1915, Alfred E Haigh opened the entryways of the Haigh 's Chocolates store at 34 King William Street, Adelaide. Alfred started adding his own flavour to the business. In 1917 Alfred purchased the family home and land at Parkside South Australia where he manufactured a little industrial facility, now the Visitors Center. In 1922, he moved shops to the Beehive Corner. In 1933, Alfred passed away all of a sudden. His child Claude assumed control over the running of the business, which had by then developed to six stores. Alfred 's grandson, John Haigh, joined the business in 1946 with a dream to take Haigh 's chocolate making to new statures. John altered the way the chocolates are made and in 1959 he became the Managing Director.

The Lancaster Caramel Company was so successful, Hershey built off of it to create the Hershey Chocolate Company.

("Cookies when it comes to cookies Oreo's were the best"). Best sold in the 20th century. ("Introduced by the American company Nabisco Oreo's were born, although Oreo's were the best selling they didn't get there own holiday like sugar cookies July 9th national sugar cookie day"). The U.S. Is the worlds biggest "cookie" distributer, U.S. Spent 550 million annually on Oreo's alone. In the U.S. They have a cookie cutter museum. ("The animal cracker was the first comical cookie"). Even know

The founder of Hershey Chocolate, Milton Hershey, had a long journey to creating some of the most famous candy today. From a young age he lived in poverty and his parents constantly fought due to differences, which would always have an impact on Milton’s life. He started out in the business struggling, first with his caramel business going under and the unhelpful advice of his father that only led to Milton making more mistakes. Once Milton made it big he went on to do amazing things and dedicated a big part of his life to helping other people and focusing on the well-being of his employees. Milton Hershey was indeed one of the most famous and successful people in the candy community, but it was only through many hardships and stress that got him there.

Milton started with something small with the idea of borrowing money from his auntie and opened a candy stop in Philadelphia. Milton had attempted to have and work in candy shops in New York and Chicago where he failed at his third attempt with his own idea of candy.

In 2016, Bryan and Derek Hernandez founded Primos Biscotti in Seal Beach, California, in an effort to distribute this delicious cookie with the right amount of crunch in every bite. The two cousins “primos” began by producing the biscotti in their own family kitchen and eventually graduated to making the product in local legally licensed commercial kitchens. The cousins aimed to create the most recognizable biscotti in the market

Psychographic segmentation is consits of assumptions for example is customer purchases reflect the lifestyle or represent him or her characteristics. According to this information Volkswagen reachs to all groups through their products as Polo, Beetle, Passat, Passat CC, Toureg, Scirocco etc.

Company Background: The company was originally started in 1853 by John Bausch in Rochester, New York. The small store excelled because Bausch discovered

With psychographic segmentation, we use psychology and demographics to better understand consumers. Buyers are divided into different groups on the basis of psychological/personality traits, lifestyle

If you were a product, would you want to have your own website and 26 million fans on Face book following your every move? That is exactly what has happened to the Oreo cookie. The Oreo cookie was created in 1912 by the creators at Nabisco. The cookie has seen many ownership changes in its life but has still kept the essence of its look and taste. According to Rosenberg (2014), there have been over 360 billion Oreo cookies sold worldwide making it the best cookie sold in the 20th century. It has been a mystery for over 100 years as to how Oreo actually got its name. There are several speculations and myth but no one really knows the real truth making the cookie even more intriguing to

Relying purely on socio-economic and demographic data only provides a partial glimpse into the needs, preferences and wants of a given target market. Psychographic-based segmentation research is often used for determining how potential customers' self-assignment to groups, unique interests and preferences for retail products and services influence and often predict their purchasing behavior and long-term loyalty (Bearden, Teel, Durand, 1978). Psychographics is the study of how customers assign

Associated British Foods PLC is a British multinational food processing and retailing company which was founded in the year 1935 by a Canadian named Willard Garfield Weston and from that date the rest is history. (Grace’s Guide, 2016).