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African American Beauty Research Paper

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Beauty ideals may differ among different ethnicities, and evolve over time. Some are influenced by others, while some develop their own. Hair is one of the most aesthetically important parts of the human anatomy. It is visible to all, and can be manipulated to however the person desires. Each person’s hair is unique, particularly to their ethnicity. The hair of African Americans is particularly unique as it is not only vastly different from the hair of other races, but also distinct among fellow African Americans. It can be coiled, curly, straight, wavy, and nearly everything in between. Consequently, their hair became the center of much attention, especially do the fact that its appearance differs so greatly from the long standing European …show more content…

Particularly in popular culture, stigmatization of Black hair remained pervasive as it is seen to be inferior to “White” hair being that its texture and appearance is very different. As a result, several events that were pernicious to African Americans that affect them even in contemporary society. Despite this, newfound trends that deviated from the Eurocentric beauty ideals and evolved into styles entirely specific to African Americans. Between 1960 and 1970 during the civil rights era, a hairstyle known as the “afro” boomed in popularity by the African American community. The hairstyle was completely natural and free from any heat or chemical treatments. It was a symbol of empowerment and “Black self-love” as African Americans no longer felt they needed to straighten, or chemically treat their hair for it to be what would be considered “beautiful”. Angela Davis, a powerful leader and icon in the Black Power movement, became widely recognized for her bold afro that exuded confidence and great poise. Her afro became the center of attention when she became a fugitive and her mugshot circulated with her natural hair. African Americans across the United States quickly adopted the "Angela Davis look" and served as a catalyst for its popularity. However, a time and society stricken with racial prejudices against Blacks would certainly attempt to curb this newfound sense of …show more content…

Interestingly, a male Irish hairstylist developed the curls after experimentation of how to tame excessively curly hair. The coiffure consisted of looser “wet” curls that were achieved by a harsh chemical treatment used to perm the hair, then one would douse their hair in heavy moisturizers. Though initially obtaining the hairstyle was cumbersome and time consuming, the ease of maintenance once complete attracted many. Additionally, attainability among all Black Americans contributed to its wild popularity as African Americans of any economic status were able to obtain the style as one could easily purchase Jheri kits from any convenience store. The curls were a fusion of natural and relaxed hair as they incorporated the tight curls that the afro made popular, and the smoothness from chemically relaxed hair. Michael Jackson’s legendary song and iconic music video for Thriller set the trend for Jheri curls when his album cover featured him with the shiny wet curls. Its prevalence in popular culture incited men and women alike to sport Jheri curls. After the explosion of the afro, and then subsequently Jheri curls, African American beauty moved into the direction of synthetic hair that worked with their natural hair. New styles that incorporated little to no chemical or heat-related manipulation overtook the popularity of relaxed, or permed hair.

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