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Analysis Of Atmospheric On Site Assignment

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For my Atmospheric on Site assignment I chose the store Scheels. I chose Scheels because this is where I’ve almost always gone for any sporting good needs, as well as most of my apparel needs. When entering the store, I receive a very welcoming hello from the clerks, as well as a few eye-catching displays of animals up on the walls. After walking to my first section, the baseball section, which at the time was pretty small, being out of season. I could immediately smell leather a vague sent of leather. As I had mentioned, the selection was quite small but they still had a small variety of options. They had all their bats in one sections, both girls and guys. They were separated according, from youth bats, all the way up to wood bats. As I …show more content…

This then brings bake the idea that they have plenty of “experts” in each section for advice you on all their products and make sure you are getting the right product. Next, I went over the hunting and fishing section, knowing that was in season, it should be interesting. This section had plenty of experts helping the vast number of customers coming in. They had great displays, from mounted fish and deer to bears. With myself not being a big hunter, this still gave a great deal of excitement when entering their hunting and fishing section. I asked the manager, how it works with expanding “in season products”. He said, yes of course they expand to fit each season, but they also try their best to not take anything off the floor. He was explaining why they spend money to put these displays and animals along with different pictures and displays in each section. They want to create a “specialty shop” vibe. The feeling that when you walk into a different section that section is almost as if it’s a different store itself. They put different style manikins and displays in every section to make it feel as if that customer was walking into a boutique. One thing he said he really liked that they no longer do, was different music in every section. They had to change this and go with a store wide playlist. However, it still does fit each section accordingly, and that would explain what I was hearing around the store, going from section to section. I headed over towards the shoes

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