1.0 Introduction
1.1 Company Background
Gloria Jean’s Coffee (GJC) is a coffee specialist that serves a variety of quality hand-crafted hot and cold beverages along with pastries. GJC was originated in Chicago, United States in 1979 and it was founded by Gloria Jean Kvetko and Edward(Sweeny, B. 2014). It’s franchising business starts during 1986 and now has more than 358 outlets in Australia, and franchises coffee outlets in 40 markets worldwide (Johnson, S. 2014). In 1995, the Australian businessmen, Nabi Saleh and his business partner Peter Irvine acquired the master franchise. According to (Gloriajeanscoffees.com,2015), GJC became an Australian owned brand in 2004 and later transformed into a successful global brand.
1.2 SBU
…show more content…
They offer espresso based drinks such as cappuccino, latte, macchiato, mocha, americano and more. Signature blended beverages from original iced chocolate, signature iced coffee, vanilla chiller to fruit blended and iced teas. GJC often introduce different pastries that goes along with their coffee. GJC offer merchandises such as tumblers, mugs, plunger, specialty roasted beans and coffee capsules for people to brew at home.
Place
GJC opens most of it’s cafés in strategic locations where it has a large number of crowd. Based on the list of store locations on their website, it is located mostly in places such as shopping malls, airports, city centre and CBD. People tend to shop in malls for hours and get tired. This is when they think of going to cafés. While people who visit cafés in the airport are those who waits for departure or people who gathers before sending their friends off. GJC also have stores in the city centre where universities are at a close distance. Central business district (CBD) is focal point of a city. The busiest area where most offices and retail stores are situated. The place where it has the highest flow of people and office workers. Although the rental is high, but such locations will definitely not disappoint.
Price
GJC uses product line pricing strategy. Tellis, G. J. (1986) claimed that this strategy is used by
Bukidnon is a place located at the heart of Mindanao. On the one hand, it is a place that offers a quiet place to rest and reckon among locals and visitors. On the other hand, Bukidnon also has delicacies that encourages locals, tourists and the like to patronize because of its distinct taste, smell and its affordability. For instance, Binaki is a delicacy in Bukidnon that is made out of maize which is perfect for merienda. It can be found in the market or along the highway. This is considered to be an originally homemade dessert. Although this product is found in other places, but still binaki from Bukidnon is different. Furthermore, the monk's coffee is also a product that can only be found in the Monastery of the Transfiguration in Malaybalay, Bukidnon. This coffee is known internationally for its distinct aroma and taste. It is believed that this coffee has been prayed for by monks for many hours which make it so especial. Lastly, ‘piñasitas’ is a finely baked pineapple with the dough originally made by cake boom in
We finish 1L, having survived six classes per semester, and we wonder what next? How hard can a regular full-time course load (of four or five classes) actually be compared to what we have just survived?
The first thing I actually learned from the article “Coffee From California” was actually the fact that there are coffee plantations in California. As mentioned in the article, the production of coffee from that region is not an enormous as in other parts of the world, like Hawaii or Indonesia, but the quality of the Californian product is quite impressive. 91 out of 100 quality rating, indicates that the product is worth it’s price, which is anywhere from $8 to $12 dollars per cup. To use an example from my life, I love a cup of hot chocolate for cold mornings. Even though there is a coffee machine at my job, that can make the hot chocolate – for free, I choose to go to Dunkin Donuts in the morning to grab myself a cup of hot chocolate that
About one-third of all of the world’s coffee is grown in Brazil; it has been the largest producer of coffee since the 1840’s. Looking back at the history of Brazilian coffee during the 18th century the Portuguese wanted to grow the coffee and capitalize from the business but this was quite difficult as the seeds were under the French territory, however, they sent a man named Francisco de Melo Palheta who smuggled the seeds and he was also the first individual to plant a coffee bush.
They have focused on building brand recognition and profitability by growing the business gaining assets to grow the company and products for greater customer satisfaction (About GMCR, 2004-2009). GMCR’s strategy to incorporate current large brands, such as Tully’s, Diedrich, and Keurig has helped to expand their customer base and satisfaction as well as the markets for their products (Phillips, 2011). Their focus on increasing their market shares in other companies will facilitate their expansion into new geographical markets and promote the brand. GMCR’s partnership with Keurig creates a larger consumer choice and the addition of agreements to create portion packs for the Keurig with companies such as Starbucks, Dunkin Donuts, and Newman’s Own helps set them apart from the competition (Invest in the Markets, 2011).
Seeing someone holding a cup of coffee on the street is not seen as unusual at all nowadays. In fact, they are starting to get more common. There are now different varieties to choose from. Shops or cafes also provide a lot of different choices or products to consumers. Prices could be ranged from low to high, depending on what type of coffee beans you have chosen to make the coffee.
In the historical fiction novel The Various Flavours of Coffee, there are many elements which are used for artistic inspiration, such as the romance between the characters and topics such as suffragism and the labor movement which the novel explores, and aspects which are ignored and downplayed by the writer, such as the role of coffee and the coffee trade itself. While coffee is the driving force which helps to move the story forward and bring the characters together, many elements of the story are used for artistic inspiration, such as the romance between Robert and Emily, and Robert and Fikre. In addition, while not directly relating to coffee or the history of coffee, the story explores major events at this time in history such as suffragism
There are several legendary accounts of the origin of coffee. The history of coffee, however, goes as far as the thirteenth century. It is believed that coffee came from Ethiopia in East Africa. Later on the fourteenth century it was cultivated by Arabs. Even though it is believed that coffee has been around since the thirteenth century the earliest credible evidence of drinking coffee is in the sixteenth century in the Sufi monasteries of Yemen (National Coffee Association). Coffee was first introduced to Europe in 1573 (UK Essays). It was first mention by a German physician when it started to be introduced among other African goods. When coffee was introduced to Europe it became widely acceptable among the rich and wealthy families. Coffee
Competitive Analysis- Since 1981 GMRC has built formidable organization from its humble beginnings as a small café in Waitsfield, Vermont. Its positioning strategy thus far has been brilliant, differentiating its brand from other brands in the market. Green Mountain Coffee Rosters used a method of delivering value, strategic relationships and customer segments to wrestle away market from Nestle and other hot beverage manufactures.
It’s our daily routine, and it’s what motivates us to rise in the morning. There is something about the smell and feel of the ceramic mug; something about the magical way it has the ability to bring different groups of people together. When it’s warm it’s the perfect companion to a rainy morning; when it’s cold it’s the perfect companion to a sunny afternoon. If you are like me, I don’t have to tell you what I am talking about, because you already know: coffee.
The decaffeination of coffee is any process by which caffeine, a natural stimulant compound, is removed from green coffee beans, before they are sold for consumption. This newly-decaffeinated coffee bean produces what is commonly called decaf coffee, which is deemed to be the healthier option, and favoured by some as it does not cause jitters, insomnia, anxiety, and increased blood pressure, nor is it diuretic. Through various time periods, in various locations across Earth, caffeine has been removed from the coffee beans in various ways, most however, relying on the solubility of the caffeine within the bean. Caffeine in a polar, water soluble molecules and so water is used in all decaffeination processes, however water is not a selective solvent (a collector chemical) and so different methods choose to utilize other chemicals. Today, three main processes exist; the water processing method, the direct solvent method, and supercritical carbon dioxide decaffeination.
While there are many decent places to get a chai around Boston, I would highly recommend going to Boston Common Coffee for your chai tea needs. While it may be slightly out of they way for students not living in Paramount, it’s long hours, decent pricing, and incredible drinks, makes it the place to go when you need your chai latte fix. I promise that you won’t be disappointed. If you can’t get to Boston Common Coffee, you will be happy with Cafe Nero or Thinking Cup, but whatever you do don’t go to Einstein Bros. Now everyone drink up those chai lattes. Enjoy!
The Five Forces Model (developed by Dr. Michael Porter of Harvard University) is a powerful tool for evaluating the competitiveness of your business environment and for identifying your business‘s potential risks and profitability.
The findings will demonstrate that Di Bella Coffee is one of Australia´s leading specialty coffee chains and is starting to expand into the international market successfully. The combination of a high quality product, the focus on customer service and new innovation together with the strong brand image have led to Di Bella Coffe´s success. In order to stay competitive and profitable in the coffee market and to meet consumer demand, Di Bella Coffee will need to evaluate the changing needs of the coffee
Café Coffee Day (CCD) started the coffee revolution in India in 1996 and is now the largest coffee chain. The report talks about how to respond to the Starbucks’s entry in India with a joint venture with the Tata group. While most global brands have failed to gain much of an edge in India against CCD Starbucks is having many advantages over the other global brands due to its brand value and its JV with Tata group.