Analysis Of ' The Aladdin '

787 WordsJun 27, 20154 Pages
BlackRock is one of the world’s largest asset management firms with over 5 trillion assets under management. It’s a multinational investment management firm, based in New York City. It manages the assets and also provides guidance to investors like individuals, financial institutions and professionals. BlackRock started its operations in 1988 and was founded by eight people; Larry Fink, Robert S. Kapito, Susan Wagner, Barbara Novick, Ben Golub, Hugh Frater, Ralph Schlosstein, and Keith Anderson.They started this organization with a shared view of providing asset management and risk management services to institutional clients. Transformational leadership and advanced technology paved the way for BlackRock’s success. BlackRock has its own investment platform called Aladdin, which combines trading, risk management and client reporting. BlackRock as an investment and risk manager is distinguished with the Aladdin’s capacity for insight. Aladdin also laid down foundation for BlackRock Solutions Business. Aladdin is basically an operating system for investment managers, which connects investment managers to investors, information and technology needed to manage money in real time. The Aladdin platform combines risk analytics with portfolio management, trading and operations tools on a single platform to impart informed decision-making. BlackRock has it’s own in-house software packages, such as Customer Relationship Management (CRM) software, Alpha (internal accounting service),
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