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Analysis of Media Framing of an Article Essay

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I will be addressing the framing of the February 2014 article entitled “A softer side to policing: LAPD squad working to build trust.” In this article, the journalist lays out the signified and the framing to which he will place them in to reshape public opinion. In this framing, the Los Angeles Police and the population of the Jordan Downs Housing Complex are the signified.
Scheufele and Tewksbury (2007) shows that “media framing is constructed on the concept of how an issue is portrayed in newspapers can have an influence about the way audience receives the message of the story.” Thus “macro construct, the term ‘framing’ refers to modes of presentation that journalists and other communicators use to present information in a way that …show more content…

52). Entman (1993) used and rationalized some examples of hypothetical arguments in regards to the study of mass communication (p. 56). The first example audience autonomy: The most important concept is the notion of a dominant meaning. “From a framing perspective, dominant meaning consists of the problem, causal, evaluative, and treatment interpretations with the highest probability of being noticed, processed, and accepted by the most people” (Entman,1993, p. 56). The dominant meaning is the most common opinion any form of publics has towards the signified. (Entman,1993, p. 56). The next example is the balance, or objectivity a journalist brings to an article. “Journalists may follow the rules for ‘objective’ reporting and yet convey a dominant framing of the news text that prevents most audience members from making a balanced assessment of a situation” (Entman,1993, p. 56). A good journalist will have clarity on the dissimilarities between “including scattered oppositional facts and challenging a dominant frame,” they would be better equipped to create an article that make all issues in the story equally salient (Entman, 1993, p. 57).
Historically, the signifiers of the Los Angeles Police Department has been the invading force; tyrant; and “racist aggressors.” The signifiers of local resident at Jordan Downs Housing are underprivileged communities.
To further express the signifiers of the LAPD, the residents have

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