Rhetoric In The American Peele

Rhetoric is a course in which students are taught the values of persuasion. And yet, behind this course is the utmost power to corrupt the world, changing it into a world of our own policies. This power, even though seldom discussed, has lead to many intriguing discoveries. One such discovery is how people are able to shape the world they live in simply by choosing the right words. Therefore those who would want the world to be a better place must protect this power. If in the wrong hands this power could cause serious damage. Several authors have striven to protect rhetoric and its power. Few agree on the matter of defining rhetoric, but they know that they must protect rhetoric from dark souls. A single definition of rhetoric must maintain a simplistic nature while incorporating every aspect of rhetoric. However, I argue that rhetoric is a means of persuading audiences of a situation and a particular reality through language and personal appeal. In order to prove this definition I will discuss how rhetoric creates a situation, the shaping of a different reality, the audience, the use of language, and the personal appeal. Finally, I will demonstrate the absolute need for rhetoric.

Embedded deeply in societal culture is the innate desire to put others into specific categories: customarily called stereotypes. Brent Staples had been on the receiving end of stereotypes for as long as he could recall. In Just Walk On By by Brent Staples, the author makes it abundantly clear, through the use of rhetorical devices such as imagery, expert testimony, pathos, and ethos, that he himself is aware of racial stereotypes and why society has them.

Rhetoric is the study of how writers and speakers use words to influence an audience. Pathos, Logos, and Ethos are examples of rhetorical devices, where the rhetorician would appeal to an audience to prove a point. In both the Declaration of Independence and The American Crisis #1, the authors use several examples of rhetoric to persuade their audience in the 1700s, to separate themselves from England.

Media has an increasing part in public life, provoking emotions and swaying opinions. The power of the media is played out using language which is specially designed to persuade; But it is through rhetoric; ethos, pathos and logos (especially logos and ethos) that it tries to earn some credibility. Webster’s meaning for ‘Rhetoric’ is the art of speaking or writing effectively. Considering this, the tools of rhetoric- ethos, pathos and logos can be seen in the media coverage surrounding the events of 9/11, the Vietnam War and the Beaconsfield Mine disaster. The media at the time of 9/11 swamped the masses and portrayed ethos, persuading the viewers of an American unity, that could not be crushed, no matter how evil the attack.

Rhetoric gives you an avenue to tell a story from your perspective in a way that connects with the intended audience without having to be one hundred percent substantiated. This writing style is evident in almost everything we read from billboards to Internet ads and even political speeches.

Stereotypes are socially constructed, over-generalized views regarding a particular group of persons with certain characteristics that are widely accepted, and usually expected, in a society. The dominant group of a certain society, which in this case is probably Caucasians and men, usually creates these social constructions. Claude M. Steele, a researcher from Stanford University, performed multiple research studies on the idea and psychological effects of stereotypes on its victims. In his studies, he coins the term “stereotype threat” as the “social-psychological predicament that can arise from widely-known negative stereotypes about one's group,” which implies that “the existence of such a stereotype means that anything one does or any of one's features that conform to it make the stereotype more plausible as a self-characterization in the eyes of others, and perhaps even in one's own eyes” (Steele 797).

Plato, a great philosopher, once said “rhetoric is the art of ruling the minds of men” (Plato). He accentuates the importance of rhetoric in persuading the audience to support a cause or take action. In his speech addressed at the 50th anniversary of Selma march, President Barack Obama uses rhetoric to persuade his audience, Americans as a whole, to discourage racism in the United States. President Obama appeals to the rhetorical strategies, uses rhetorical devices, and applies a presentation style; which make his speech effective in terms of rhetoric.

Racial stereotypes more or less affect our perceptions toward race, and judge people in a certain frame unconsciously, as Omi set forth in In Living Color: Race and American Culture. It greatly impact the images of minorities on the visual media, which the most direct medium to reflect the popular beliefs. Even though the “racist beliefs” have “just recently being reversed”, the portrayal of minorities on visual media is still not exemplary (Horton, et al “PORTRAYAL OF MINORITIES IN THE FILM, MEDIA AND ENTERTAINMENT INDUSTRIES”).

The media, a powerful source of information but what are the affects? While the media is seen by many as a vital source of information offered through a variety of different outlets, the theoretical underlining affects of the media demonstrates how stories from within it can influence society. The imprtance of not only recongnizing but understanding the media’s affects remains a vital priority in all forms of information today in how it is received and interpretated by different audiences. The level of effect of the media however, has been disputed heavingly, as with different forms of media such as online have developed a different affect for the mass media consumer. When regarding the level of effect the media holds, the 2016 Presidential campaign presents a prominent case study that shows a limiting affect of the mass media that

Stereotypes and discrimination have been in our society since this country’s founding. In our current society, many of these stereotypes are projected through movies. In the article “Whistling Vivaldi” Steele makes frequent comments about the differences between black and whites stating if you are any color other than white you are in fact less intelligent (2). This is the core problem, in our day to day lives, stereotypes get thrown around like they are facts, without any questions involved. Wither you are white, Black, or Hispanic, we all function the same on the inside.

In our democratic society, mass media is the driving force of public opinion. Media sources such as Internet, newspaper, news-broadcasts, etc, play significant roles in shaping a person’s understanding and perception about the events occurred in our daily lives. As long as the newspapers, internet, network television, etc, continued to be easily accessible to the public, the media will continue to have an influence in shaping its opinions. Factors such as agenda-setting, framing and priming help shape the public opinions. Agenda-setting is when the media focuses their attention on selected issues on which the public will form opinion on, whereas framing allows the media to select certain aspects about the problem and then

Another way media frames political issues is inserting media’s own position on the issue. The media’s position tends to be more liberal and promotes more democratic policies and issues. This bias coverage stems from a long growing relationship between the media and liberal forces (Ginsberg, Lowi & Weir, 1999). However, any bias can distort new coverage and influence audiences in that direction.

The way the media frame issues has a subtle yet significant effect on the general public. Studies have shown that frames can help determine which procedures we find medically necessary (Edwards, Elwyn, Covey, Matthews, & Pill, 2001), can influence our ability to recall critical details of a news story (Valkenburg, 2000), and can even subtly influence elections (Shah, Domke, & Wackman, 1996). Given the impact frames can have on the general public, it is important to have a clear way to conceptualize and measure their effects.

Mass media is an ever-growing field where millions of people are connected at a constant basis. With that being said opinions and viewpoints are established on a daily basis through the media society reads. Many of these news media sources can be persuasive and have an influence on individual’s opinions. This concept is called framing. While it is related to the concept of agenda setting, framing focuses more on the issue at hand rather than on a particular topic. Framing is an important topic because of its major influence over the choices people make and how they process information. “Goffman stated that there are two distinctions within primary frameworks which are natural and social. Both play the role of helping individuals interpret

The research for this article was conducted within a framework of Framing theory. The theory was first put forward by a Canadian-American sociologist Erving Goffman. Media framing, to put it bluntly, is a term that points to a presence of a certain bias in any media outlets’ output. All choices made in a newsroom collectively form the frame through which media decides to show the world to the audiences. Everything matters: Covering one event and ignoring another, covering one event more than the other, deciding what words to use to cover an event, what photographs or video clips to include, whom to give a voice, etc. At the same time, framing theory goes far beyond newsroom policies. Framing is not necessarily a delibirate choice. Journalists themselves look at the world through frames: their education, upbringing, gender, ethnical background, knowledge of the issue, and so on. Audience members apply their own frames as well, not just to media content, but to everything they hear and see.