Market size = ~ student population in Maharagama
7.4.COMPETITION
Through analysing and assessing competition, it is decided to avoid, rather than attack. This will be done through the ‘Product differentiation and development’ approach. This will be done by developingthe existing product of English language and teaching it in a user friendly manner to second language learners making sessions interactive and interesting.
Through benchmarking all that was identified was normal English language centres while the few ESOL centres were not within the target market, therefore it is decided to implement a Blue Ocean Strategy (as mentioned previously) to be the only one of its kind in the area.
Porter’s five forces analysis
Porter
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The only competitor identified is a tie up company with the British Council and targets only the lower end of the market. The competitive advantage ‘English WalkwayJ’. has over this competitor is the USPs it offers which is mentioned within.
My segment is niche markets of average to upper class parents, who have a requirement of helping their children to gain a globally recognised certificate. ‘Spending more study hours in the practical use of English to obtaining a better education at a higher price’ would be the focus of ‘English WalkwayJ’.
7.7. Unique Selling Proposition / Point (USP)
My USP covers the following:
• Different levels of study for young children to young adults and parents.
• Since it is a registered Cambridge Assessment Centre, exams will be conducted within the premises.
• The four skills of writing, listening, reading and speaking will be done according to Cambridge structure using its assigned resources.
• Concept of ‘Special Batches’ for students who work well.
• A Limit of 15 students per batch.
• Daily Homework club
• Monthly assessment test.
• Speech and drama sessions to improve public speaking.
• Adult classes in the morning for parents.
• A canteen, library &computer room.
• ‘English WalkwayJ’ will provide certificates for ‘best student of the batch’ and ‘high achiever’.
• The name of the tutoring centre
Many popular theories of second language acquisition have been analyzed throughout history. The socialization of L2 learners, their present emotional state that is present at time of acquisition, as well as the comprehensible input and output with the use of scaffolding play a major role in second language acquisition. Let us also not forget the importance of written expression as well as reading comprehension with these L2 learners. Each play a role in language development. However, I believe that in acquiring a language, one must use a variety of techniques that work together to create a balance within the learning environment. Furthermore, all L2 learners learn differently and so a variety of resources will need to be used based on the ability of each student. There are many theories that have been developed by highly qualified experts in the field on linguistics. However, I will address those areas that I agree with as I present my personal theories on second language acquisition.
be English Language Learners, (ELL) for them to benefit from this lesson or to meet state
Then again, the relationship between second language acquisition and effective second language teaching is still being discussed. Hence, this paper aims to explain ways in which knowledge of second language acquisition helps language teachers to provide a better and effective second language teaching in classrooms by highlighting three main ideas; knowledge of second language acquisition helps teachers to understand the different needs of students, to design a good second language course and effective teaching method for learners, and to
Many kids in school are wanting to learn a new language away from their native language but many students are wondering what language is going to help them the most in the future. English is the clear answer for these students that are wondering what new language to learn for a number of reasons. Through different articles through the book “Language: A Reader for Writers” it discusses how language is the most successful and most useful language to speak. College students who want to learn a second language, that have not learned English, should learn English because it is the most widely used language in the world and it is the most useful language to learn.
Despite having researched the educational challenges ESOL students face, it was only by actively engaging with students that I came to understand the disjunction between the resources available and the requirements for progress in the educational system. ESOL students, lacking familial support and economic resources, are deterred from advancing in their efforts to learn English, thus leading them to become discouraged and
Language is the primary way to communicate, learn and express identity. Some language learners are successful by virtue of their sheer determination, hard work and diligence. However, there are other crucial factors influencing success that are largely beyond the control of learners. ' 'Second language is any language other than the learner 's native language or mother tongue ' '(Mitchell pg 5). To be successful in second language acquisition, there are various factors which act as barrier in the process of learning English as a second language.
a way to bridge the gap in English Language Learners (ELLs), those who speak English as their second language, and individuals
Butcher & Townsend (2010) conducts a study about the overwhelming task of English education of
America is characterized with excessive competition and innovation within its capital markets. This competition within industry groups provides a foundation for this innovation can occur and flourish. As firms become more profitable, competitors enter the market in attempt to steal market share and retain profits for themselves. This gives rise to competition between rival firms which results in new products and services for society. All parties theoretically show incur economic benefit. Companies make an adequate return on investment in the form of profits while society gains access to new and innovative products. Such is the nature of capitalism which is the backbone of American enterprise (The Buzz, 2011). The technology industry is no different in this regard. Competition has given rise to new and innovative solutions to many consumer needs. In fact, the technology sector has provided products society never deemed necessary until they were created (i.e. Apple's IPod). Motorola has been at the forefront of this innovation and has entered markets previously dominated by older more established companies. My aim with this document is to provide competitive insights in regards to Motorola.
The Competition Model is based in the assumption that forms of natural language are created to communicate. Thus, second language learners are faced with the conflict between
Ford has five major competitors and they are General Motors Corporation (GMC), Toyota, Nissan, Chrysler and Honda. Below is a comparative market share graph based on the U.S automobile market between the years of 2012-2013.
According to Dudley-Evans and Johns (1991), although ESP/EVOP has an international scope, its purpose should be specific to the needs and interests of the targeted learners. Thus, Dudley-Evans and Johns stress the international nature and scope of the ESP/EVOP approaches to English teaching. These authors attribute the emergence and international spread of ESP/EVOP to globalization and the rise of English as an international and business language. Consequently, English has found increased usage in matters of technology, scientific research, and trade. Evidently, increased demand of English for Specific Purpose can thus be attributed to globalization and the increased use of English in the international arena.
An improvement of the language will allow us to integrate better and faster in the company in an easily way. In order to get that improvement, there are two courses in London that could allow increasing our level of English and knowing the culture of the UK [16]
English is one the most important and spoken languages around the world. This is present in many fields such as the economy, politics, entertainment, and others. For this reason, it was necessary to identify the benefit of learning a second language through the use of an interactive activity in one of the educative institutions of Tungurahua.
There are four very important language skills a teacher of English as a Foreign Language (EFL) needs to know, these are reading, writing, speaking and listening. Listening and reading are receptive skills; speaking and writing are productive skills. The British Council, on their website state, “The language skills of speaking, listening, writing and reading are often divided into sub-skills, which are specific behaviours that language users do to be effective in each of the skills.” However, the teacher will only focus on the four basic skills in this essay.