Executive Summary
Background
The high level of competition as well as low profitability within the global domestic markets has seen several companies adopt an international expansion strategy so as to experience growth, development as well as increased levels of profitability. In this paper, we present an elaborate and well crafted internationalization strategy for ABI Construction Management Consultancy, a Singaporean firm seeking to expand its operations into the Indian city of Delhi. The paper presents a detailed analysis of ABI Construction Management Consultancy's internalization strategy. The company wishes to expand its operations from its current base in Singapore to India
Methodology
The study involves a country level analysis (analysis of the target country), industry level analysis (real estate and construction industry) and company analysis (using SWOT and PESTLE analysis).The internalization strategy involves a detailed analysis of the Indian construction management and consultancy industry as well as the construction industry in itself. The corporation's entry mode is also discussed. This is then followed by a review of the challenges and opportunities that are part and parcel of the internalization strategy. A review of the institutional and cultural differences between Singapore and India is then presented in light of Hofstede's cultural dimensions and Trompenaars' seven cultural dimensions.
Key findings
India is a perfect investment destination in
The internationalisation process of the firm has been a subject, which has been motive of study for a number of
Stages of company Internationalization (Uppsala Model) 1. International Marketing – Ethnocentric Orientation 2. Multinational Marketing – Poly centric Orientation 3. Global marketing – Geocentric Orientation 4. Transnational Marketing – Glocal
Due to different attitudes it can be difficult for an international organisation to bring their message across to the public and build long term relationships with the customers and the partners. Attitudes can also affect the organisational structure and the management style of a company, i.e. according to Hofstede’s scale; British people like to be treated equally and they don’t want their managers to give them orders, whereas Indian people are used to being told what to do by their managers, and find it difficult if a company operates otherwise. This shows, that a company would have to change its management style completely if were to expand from UK to India as Indian people would find it difficult to work independently and without constant
Considering the conducted research and analysis, it can be clearly seen that the international strategy is not effective, that is why, needs to be fixed. Moreover, the company has a success in the local market, so it may be reasonable to put the efforts to promote inside the country.
Since I am employed by Acme Overseas Constructors to develop country assessments to investigate the potential for Acme entering the construction market in Myanmar (Burma), Mexico, and Turkey, I am required to examine the cultural differences of each country compared to the United States. After that, I need to inspect how those cultural differences may affect business practices in each country. Then, few strategies are to be developed in order for Acme to adapt its business approach to conform to the cultural expectations. More strategies should be adopted to ensure that Acme’s managers and workers conform to the cultural expectations. Based on cultural behaviors, it is easy to assess how the productivity of a local work force is influenced in each country. Cultural differences are many and not limited to what are provided in this case study.
Many companies today want to expand their business to the international business, which can bring cost down and profits up. Taking a business internationally means knowing the rules and regulations of the countries you are entering. There can be many issues with going global which include cultural barriers, diversity issues, multicultural issues, political issues, and economical issues. It is very important to know how important expansion is to the company and what implications will come from going global.
The top opportunity identified after completing the T-Box Organizational Productivity for Bridgestone Americas, Inc. is offshore outsourcing. This opportunity would provide alternative options for resources that will lower costs. As a project manager for the IT Project Management Office, we are given budgets for each project that have to be closely monitored. Normally, an offshore resource per hourly rate is lower than a company employee or domestic companies. The lower hourly rate would allow more hours to be worked on the project resulting in increased quality of application or product. In addition, customer satisfaction is achieved while delivering projects under budget. According to Gupta (2009), “offshore outsourcing can lead
Oviatt and Mcdougall in their paper, Toward a Theory of International New Ventures, tried to identify and define International New Ventures in the context of the global marketplace. Their work gained global acclaim in its bid to pose questions about the validity of existing theory on internalization. A decade later, Zahra’s work titled “A theory of international new ventures: A decade of research” attempts to build on prominent aspects of the work of Oviatt and McDougall with the hope of highlighting their important contributions to the field of international new ventures. I will attempt to highlight the areas where Zahra’s work
When spectators see amazing sky scrapers or maybe a beautiful building, the first thing that they might think about would probably be how that building makes them feel and why it makes them feel a certain way. They might stop and think to themselves “man I wonder how much money went into this building”. Rarely when do people think about the people that sat in a conference room, at an oval shaped table for hours trying to make things come together. These people are CEO’s, management analysis, contractors, architects, etc. These people are the little people behind those astonishing buildings. Management analysist are important because they are the ones that handle the business’s money, they handle any important documents, and hold important
The main aim of International business is to build and sustain competitiveness for economic value creation in both domestic and overseas markets (Besanko et al. 2007). Internalisation business theory however has a variety of models that can identify the environmental analysis of specific countries. These models are used for companies to internationalise and find the right location(s) overseas by taking; institutional, cultural fit and success opportunities into consideration. These models also give in-depth information on
The world offers significant business opportunities for every company, however, opportunities are accompanied by significant challenges for managers. Managing global operations across diverse cultures and markets represents a big challenge and opportunity for companies. To compete in the global market and be successful, companies must learn the strategies, policies, norms and technology necessary to conduct international business. The opportunities for global expansion are numerous, and attaining success is a matter of developing the right strategy to win local markets and its consumers.
International management refers to the pursuit of organizational objectives in more than one nation. International management has evolved as a discipline of increasing importance in recent years. The underlying reason is that the corporate community is becoming more and more diverse. Improvements in transportation and communications and lower production costs in many countries around the world have made global markets more accessible. Although United States-based firms have immediate access to huge domestic markets, they have steadily increased the proportion of their foreign markets. It has been estimated that about 10 percent of all jobs in North America are dependent upon export and import trade.
Internationalization of the business nowadays apparently became a trend for the organizations to expand their market position and gain the competitive advantage among their contemporaries. The extent and nature of business activities are almost as diverse and comprehensive as the totality of the social and economic interest of a man. Various business activities acknowledged the opportunities that the internationalization may deliver. Through their ability and capacity to expand their business operations, internationalization is highly possible. For most of the time, the high degree of the competition under the umbrella of an industry and the number of competitors that are engaged in the
The internationalization of market is becoming the dream of every domestic company in Indonesia, (X) S.M.L is one of the local brands which has the dream to expand its market internationally, even though it still focuses on the development of their existing shops both in Singapore and Indonesia (Chaerunnisa, 2011). Internationalization itself covers the whole activities performed by the company which related to the foreign market activities (Strategy Train, 2009). To be able to expand its market internationally, (X) S.M.L needs to improve at all operational levels within the company.
There are different ways in which companies can expand their activities to gain some sort of competitive advantage. Internationalization is understood as the process of incremental involvement in a country different from the one where business usually happens. The reasons for companies to seek international expansion vary (Morschett 2007):