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Andrew Morgan True Cost Analysis

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For my documentary review, I chose True Cost. True Cost is a documentary by filmmaker Andrew Morgan; produced by Michael Ross that focuses on the people who make clothes for the world. Being a production management major at FIT, I am very interested in how a product (mostly clothing) is constructed. I enjoy looking at where it’s made, what will it cost, and who will be involved in the construction. I understand that not everyone will have this mindset. This documentary was made to show people the “greed, fear, and poverty” involved in this free trade manufacturing process. The director admits he was never a person who was knowledgeable in the fashion industry. He speaks with Lucy Siegle, a British journalist and writer on environmental issues,…show more content…
The more clothing that is outsourced, the cheaper it is for the consumers meaning more revenue for the companies. The film states that a mere three percent of clothes are now being made in the U.S. with the remaining ninety-seven percent being outsourced. The change in how clothing is bought and sold has mostly been attributed to the “fast fashion” movement. The two biggest retailers of “fast fashion” are H & M and Zara. The documentary features an interview with a Bangladesh factory owner, Arif Jebtik. He talks about his own troubles in the factory as a result of this new way of production. Companies are competing and if he is not offering the cheapest price then his business will suffer. Because of the need to cut prices, safety and workers are disregarded, and the production quality is diminished due to cutting corners to reduce price. Companies are able to do business this way in impoverished countries because of the poor economic conditions. Footage of the 2013 Savar building collapse in Bangladesh is shown to highlight how factory safety issues are…show more content…
I learned a great deal about the harm that consumerism has on our society and that there are people and companies that ignore human life just to create more profit. I appreciated the personal interviews and believe he covered the whole spectrum including designers, a factory worker, a factory owner, and a cotton farmer. It also surprised me that H & M, which has become one of the biggest retailers, declined to partake in any interviews for this film. Although he did feature the CEO of a company that does value production using environmentally conscious methods, I would have liked to see more on how we can address the problems facing production, consumerism, and textile wastes. I believe the film shows the benefits and importance of human hands and detail to attention when it comes to how we make our clothing and fashion accessories. By the end of the film, I felt very motivated to make this a part of what I plan on be sensitive to moving forward. If anything, I do think the goal for the film was achieved in that it gives a person a whole new perspective on how we shop and the way we treat our clothing. He could have gone further in presenting ways we can put an end to the conflicts within the fashion industry. In a way, it has also made me consider if the factories we have here in the United States are also compromised with “fake” contracts
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