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Ann Talyor Strategy

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Corporate Level Strategy: Firstly we start the planning of strategy from the less specific to the most specific. That is starting from vision, then mission statements and lastly the strategic objectives. For the Ann Taylor, the vision is “WE GET WOMEN”. Ann Taylor aims to evolve with the needs of women. Ann Taylor get that a woman expresses herself through what she wears – at work, at home and at play. For the mission statement, Ann Taylor associates are committed to and driven by a simple but profound mission – ‘to inspire and connect with our clients to put their best selves forward every day’. This commitment means that they will do the best to maintain high standards and make their clients can look great and feel great …show more content…

But it recorded a net loss around 333906 thousands of dollars in 2008. It is caused by a huge amount of goodwill impairment charge. Another bad news is that over these years, Ann Taylor assets values have a trend that decreasing and the liabilities is increasing trend. It is not beneficial for a company because the liquidity will decrease. Furthermore, we compare the net profit margin with other competitors in 2008. Ann Taylor net profit margin is the worst among the eight selected leading company in the retail industry. It is negative 15.22 in 2008. It will be less attractive to the investors hence less capital is available for the company for further development. For the cash flow analysis, the company recorded an overall cash outflow for the past two years and the total cash and cash equivalents starting to decline from 2006. Lack of cash is an serious problem for the company because it affect the liquidity of a company.

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