Apple vs Samsung

1874 WordsApr 10, 20138 Pages
STRAYER UNIVERSITY Arlington Campus Contemporary Business - BUS 508 Assignment # 5 Financial Management Outline: Tech stock companies Apple vs. Samsung March 14, 2013 By Natcha R. To Professor. Magies Sizer Select two (2) tech stock companies that attempted to make profits from rising consumer demand after the crash. Analyze how they attempted to make a profit after the crash and discuss any unethical practices. Evaluate the change in consumer demand trends after the crash for each of the tech stock companies you researched. Provide examples with your evaluation and use graphics such as charts, when applicable. Discuss at least two (2) strategies that multinational corporations (MNCs) can undertake in order to make…show more content…
For example, Apple’s Supplier Responsibility Report (Apple, Inc., 2012) indicates Foxconn is still a big part of Apple’s manufacturing process, which is clear from the fact that Apple’s new products still quickly emerge to the market. Foxconn continues to be listed as a supplier on Apple’s supplier list 3(Apple, Inc. 2012). Apple’s decision to continue business with Foxconn is questionable and to some may seem be unethical. Apple Financial report 2010-2012 Net sale • Net sales during 2011 increased $43.0 billion or 66% compared to 2010 • Net sales during 2012 increased $48.3 billion or 45% compared to 2011. The Company has historically experienced higher net sales in its first fiscal quarter compared to other quarters in its fiscal year due in part to holiday seasonal demand. Actual and anticipated timing of new product introductions Gross margin • The gross margin percentage in 2011 was 40.5%, compared to 39.4% in 2010. This year-over-year increase in gross margin was largely driven by lower commodity and other product costs. • The gross margin percentage in 2012 was 43.9%, compared to 40.5% in 2011.This year-over-year increase in gross margin was largely driven by lower commodity and other product costs, a higher mix of iPhone sales, and improved leverage on fixed costs

More about Apple vs Samsung

Open Document