Application Of Game Thinking On Non Game Contexts

Many different alternatives exist to face the customer retention problem. One good alternative would be to use and develop a strong customer relation management strategy. With the information collected from the customer loyalty system, the company needs to develop a customer relation service. To improve the perceived value of the brand, the company should create a very developed customer service with a dedicated customer service number and an easy way to order cars. In the airports and main retail places, the company should develop a specific office/desk dedicated to the premium customers and those who have loyalty cards. So that, the consumers don’t lose time and can enjoy of a best quality service.

This will not only retain the existing customers but will also attract new ones to increase the customer base to optimal level.

Over the decades there were tremendous amount of challenges for every business. Customers have more knowledge, they have more options, and they have higher expectations. Customers are more informed with the humungous development in technology. Having more options in front of them, expectations has surpassed in retail industry. Loyalty is a customer having faith that your organization’s product or services offered is the best for them. It is the process of tapping the buying pattern of customers in a store based on their preferences. Customer loyalty is significant because it is economical to retain the old customers rather than acquiring new customers. So, organizations employ loyalty programs which reward customers for their repeat business.

Retention is a reflection of a customer’s willingness to remain with a particular company’s service or products and is useful to measure customer loyalty. The relationship

It is much cheaper to retain an existing customer than to win a new customer. What is your strategy for retaining loyal customers? I think the strategy for retaining loyal customers relates to how good the product is. If you have a great product for a great price, the people will notice. They will crave your product. They will brag about it. I don’t think anything else needs to be done. If you feel that they should do something, then I would suggest rewards cards to loyal customers. It will make them feel special. They will sell your product for you just because of what you have done for them.

Every company wants to make money and bring in customers, but what about making loyal customers out of them so they continue to come back? How do you even bring in potential new customers and turn them into loyal customers to begin with? The lifetime value of a customer is a predicted value of net profit credited to the total future relationship of a customer. We want to know the financial value of each customer so that we know how much to spend in marketing when looking for new customers and the potential of profits back from the money in advertising spent. The grocery store chain must start looking at customers and how to make them happy and loyal in the long run, as opposed to how to boost sales right now. From the Marketing Management book, a well-known rule states that 80 percent or more of a firm’s profits come from the top 20 percent of its customers. Thus, we want to focus on brining in new customers with successful marketing and turning them into loyal returning customers.

The article "Checking In" focuses on the economic advantages of gamification. The article uses an app called Foursquare as an example of gamification. A user of Foursquare would check in to locations they go, and compete to become the "mayor' of that location. According to the article, "Within two years of launching, Foursquare had over 6 million registered users, who were checking in to the

The traditional approach is seen in scenario one I believe. In the traditional approach the coach teaches the players a couple of different drills, each one at a time in a professional manner, and then after those types of drills they go right into a scrimmage at the end of practice, with no introduction into a game-like setting. The second scenario is known as the Game Approach. In the Game Approach, the coach teaches the drills to the players in game like settings and situations, if the coach realizes they aren’t successfully doing the drills, he stops, identifies the errors, and focuses on the weaknesses and incorporates those into the end of the day scrimmage. For example, if they aren’t passing well with each other, he might have them

Many marketers agree that by reducing customer’s to competitors defection by only 5 per cent, companies can improve profits by anywhere from 25 per cent to 95 per cent. There is no question this will be a great advantage and could benefit any retailer. It is for this very reason why consumer’s relationship marketing and using tools such as loyalty scheme is

You have good points mentioning how gamification can go wrong if it is not implemented in the right way. I completely understand what you mentioned about Sears. Sadly, that is how sometimes businesses work, employees cheat the system to increase their numbers into the gamification game. However, this is not the point. Gamification is meant to increase sales and employees productivity.

Relationships perform best when they have a profound comprehension of your business, product or service, however, they are outside of your immediate association and it's not obligatory. Gamification offers an unique approach to connecting with and rousing your accomplices, merchants and affiliates while furnishing them with information, prizes and acknowledgments.

Customers enable the organization to treat each customer in a different way on the basis of the contribution they make towards the firm (Kleinaltenkamp & Wengler, 2007). The analysis of customer lifetime value aids the organization to rank and order customers on the basis of their contribution to organization’s revenues. It also helps the organization to determine as to how much it can invest in retaining customers to gain positive returns on the investment.

Customer loyalty is much harder to obtain that customer service satisfaction. The most important first step is to satisfy the customer by meeting their expectations. Customers only give a company one chance and if they aren’t satisfied they will not do business with that company again, as well as tell others of their experience. The next step would be to exceed the customer’s expectations. If a business goes above and beyond to assist the customer they begin to build loyalty. The next step is to truly surprise the customer. In order to dominate the marketplace the company must find a way to make them selves stand out with their product or service, accompanied with phenomenal customer service. Once this has been done customer satisfaction and loyalty will be gained. “Acquiring a new customer can cost four or five times more than keeping a current customer” (Bestmark, 2013). So it’s essential to keep the current customer’s happy and coming back for more.

It is imperative to satisfy customers and give them an amazing experience at the company. While it cost less to sell to existing customers and companies can increase profit by selling to the same customers; if customers are satisfied, there is more chance they will come back for more services or products. Satisfied customers are a free marketing for the company. However, it is the opposite if customers are dissatisfied. Dissatisfied customer will tell 8 to 10 people about his or her experience (O’Brien, A & Marakas, G. 2004). If by any reason, representatives see that the customer is not satisfy, they should act fast and fix the problem. Furthermore, there is more chance for sale representatives to sell to an existing customer that to a new customer. A good strategy for customer retention is to reward good customers. Companies can easily do

with the service seems to be insufficient for customers to remain loyal. Creating customer loyalty is