Application Process of Market Research (Coca-Cola Company)

2276 Words Dec 1st, 2010 10 Pages
Application Process of Market Research
(Coca-Cola Company)

Vas Gergő
Teacher: Zsófia Kárász Whether your goal is to expand into new markets, introduce a new product or service, or gauge customer reactions, even the smallest businesses can benefit from a simple but well-planned market-research study. Market research helps you to understand your market, your customers, your competitors, and larger industry trends. High-quality research will reveal details about your current customers and will help you to target new customers. Even in case of the establishing of a new market research for the Coca Cola Company every aspect of the marketing plan must be critically examined and thoroughly researched. This consists of examining
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Now the question might be how this all-time favorite compares to the more recent soft drink phenomena, Dr Pepper. A market researcher survey can help you to find out. For instance with questions such as:
| |1st person |2nd person |3rd person |
|¬ What is your favorite soft drink? |Coca-Cola |Dr Pepper |Coca-Cola |
|¬ What do you think which is the cheapest soft drink? |Coca-Cola |Dr Pepper |Pepsi |
|¬ What do you think which is the most tasty? |Pepsi |Pepsi |Coca-Cola |
|¬ Which types do you prefer of Coca-Cola? |Classic |Classic |Classic |
|¬ Whose advertisements do you prefer? |Coca-Cola |Coca-Cola |Dr Pepper |
|¬ Which soft drink is the most famous/known |Coca-Cola |Coca-Cola |Coca-Cola |

The observation method is a research technique in which the actions of people are observed and recorded. This method is used frequently used to get information about employee performance or customer behavior when purchasing a

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