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Aurora 's Financial Performance From 1999

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Aurora’s financial performance from 1999 to 2002 was barren and discouraging. The financial ratios in the table above show a clear image of Aurora’s financial situation. It is obvious that Aurora has been facing economic pressures because of the business risks that arose from the intensive competition in the textile industry, which led to the decline in sale margins. Sales after 1999 quickly fell below standards, additionally, sales growth steadily declined at an average of 15.3% (-40% between 1999 and 2002). The company has failed to turn a profit for the past four years, although in 2002 Aurora showed a positive operating profit (See the table above). In order to conserve cash, Aurora was forced to closed several manufacturing operations. Profit margins, ROA, and ROE (which were always negative), and the asset turnover declined, indicating that Aurora has not contracted with assets as fast as the decline in sales. Furthermore, a snap shot into their inventory and accounts receivable indicate major signs of poor management as sales (outstanding) and days inventory have both significantly increased since 1999 (most of the firm’s current assets are account receivables and inventories). Raw material cost also reflect potential management issues, the net sales (as percentage) declined from 54.01% to 44.05%. Aurora needs to manage its expenses to generate profits overall. One of the limitations of the financial ratios found in this case: absence of financial ratios for

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