Introduction
Australian fuel retail industry is an integral part of the national retail and oil industry that play a strategic role in the national economy. The industry also enjoys sustainable profits over the years despite the product price is volatile. There are several factors that cause the industry profitable despite its price volatility. This essay will identify the factor affecting the industry profits and measure the strength of those factors in threatening its profitability using Michael Porter’s (1979) ‘five force analysis framework’ which broadly analyze the internal rivalry, barriers to entry, and supplier and buyer power within the industry.
Market Definition
Australia’s petroleum industry consists of two broad areas of
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These products are supplied from upper vertical chain sectors which include refining, imports and wholesale. On the other hand, the products such as jet fuel, diesel, and gas fuel have a different market, thus, they are not considered.
Internal Rivalry
The retail fuel market in Australia is highly competitive and not regulated. There are approximately 6300 retail sites in 2013 with a high number of retailers. According to Australia Competition & Consumer Commission (ACCC) in 2014, the market share is dominated mainly by several companies such as Shell, British Petroleum, Caltex, Coles Express, and Woolworths respectively by 2, 13, 18, 24, and 24 percent, while the independent retailers (i.e. retailers who own single or multiple outlets) contribute another 19 percent to the share. The variability of fuel prices is dominantly determined by the movements of international crude oil and refined petrol prices using Singaporean Mogas 95 price as the benchmark (Roarty & Barber, 2004). Additionally, the exchange rate of Australian dollars (AUD) to US dollars (USD) also affect the prices since the international trade of oil is expressed in the USD. As a result, the retailers cannot influence the price and the market becomes competitive.
The petrol prices vary according to the grades where higher RON indicates a higher price. Almost all the graded products are available in the retail sites which create product similarity among each
Diesel fuel prices also vary wildly depending on the season, region, and even individual fuel retailer, sometimes going for less than regular gasoline and sometimes going for more than premium.
The first of Porter’s Five Forces is the threat of new entrants. According to the case study, there has been a wave of new entrants to the retail industry. These include Best Buy, Costco, Wal-Mart, Old Navy and the recently irrelevant, Target Canada. The second force, the threat of substitute products or services, is also prevalent in the retail market. Inevitably, the target audience that the Hudson’s Bay Company is trying to cater to, will shop at other retail stores for the same goods due to consumers behaviours and preferences. Another impacting force is the bargaining power of suppliers. However, this force does not play as large of an impact to HBC as one might initially assume. Traditionally, HBC among other large retail stores makes a large percentage of their
Competition in the oil industry is separated by about 10 cents here in the US. The difference between ARCCO, Shell, Mobil, and Chevron, is between 1 and 10 cents. Oil companies don’t compete with each other. With gas prices constantly fluctuating towards the $3 mark, there is little room to raise prices. Consumers will not pay 25 cents more for a gallon of gas. Although Chevron Texaco and ExxonMobil make have a slight difference in price at the pump, the will not try to do anything to rock the boat.
Hold on to his savings and look for investing in a more secure and stable business than The Leeds Livery
Winnebago operates in the luxury recreational motor vehicles industry. It’s main competitors are Thor industries, Malibu Boats, Polaris Industries, and Brunswick Corporation. These firms were chosen due to the fact that, while they may not all be in the RV industry, they sell similar products as Winnebago. Winnebago’s main line of business in the RV industry of all classes A, B, and C. Thor is the most similar to Winnebago due to the fact that all of its products are specifically in RV industry. Polaris, Brunswick offer a variety of products along with Recreational vehicles such from everything to snowmobiles to gym equipment. Malibu specializes in the boating industry, specifically small boats and boating accessories. The four competitors and Winnebago manufacture the products at their distribution centers and distribute them to to dealers who sell their products to the end customers. We have researched the luxury motor vehicle industry using the Porters Five Forces Model. The Porters Five Forces Model helped us analyze the different trends within the industry and see where Winnebago stands within them.
The fluctuation of gas prices occurs because of a number of factors; the price of crude oil, the price of manufacturing, the price of corn is all tied to the price of oil and the price we see at the pump for gas.
If focusing on the retail industry it involved, such as Coles supermarket, the main competition comes from its countpart, Woolworth. Coles and Safeway are the two main retailors in Australia as analysed by Inside Retailing organisation in Australia. Australia’s retail industry has developed to become a leading industry in the national market as well as in the world market. As this article indicates, all entities in the retail industry confront pierce competition. Also cited in the article, a 1966 issue of trade magazine Inside the Food Industry observed that: Woolworths and Coles are now nearing 10% of total Australian retail sales. They are opening more stores than anyone else. Up until now, this figure can be much bigger than 10 percent; and the competition between retailers is increasingly intense.
In this assignment I will identify what competitive factors and changes Tesco faces in the retail sector and how it might respond to these under the following headings; retail environment using PESTEL, and competitive environment based on overcoming barriers to entry, pricing, new markets and mobile population. In this assignment I will be talking about how Porter’s five forces are being used by Tesco.
Equilibrium price which is very important for British Petroleum to that with stability of supply and demand for goods , in the event of rises or falling the price (Globally), but in the event of rising the price of gasoline and gas, oil and other goods in the British Petroleum company at a higher price than other companies, it will greatly affect on the quantity demand in the company, the buyers will going for purchase of
The first of Porter’s Five Forces that impact Costco is the threat of new entrants. The threat of new entrants into the wholesale and membership retail space is low. There are several reasons why the threat of entrants into the market is low. The leading reason why the threat of entry is low is because an emerging company will struggle to have the volume necessary to compete with Costco. Costco is the sixth largest retailer in the U.S. As a major retailer, Costco has the highest discounts on a majority of its
Business 's are the most crucial factor to the Australian economy. Without them, the economy would not be. Their core purpose is to meet the ever-growing demands of consumers, both nationally and internationally, through the production of goods and services. The business this report will be focusing on, which not only operates in Australia but in various countries around the world, most notably; New Zealand, however, also with a slowly expanding market-share in both Asia and the Middle East is the Holden/General Motors group, a well established Australian car manufacturing company, in which holds one of the top market shares for the car industry in Australia.
Inditex ensures that its fashion is fast through its supply chain efforts. They have created new methods to enable store managers to order and display merchandise faster and added cargo routes for shipping goods. The company ships clothing straight from the factory to stores and makes two-thirds of its goods in Spain and nearby countries, compared to most competitors who manufacture most of their clothing in Asia. Inditex has their sales managers monitoring computers, which are reporting sales at every store around the world. When a garment does well or fails, they are able to quickly tell designers if they need to come up with new ideas. They also have generated
By using Porter's 5 forces, we see that supplier power for WalMart is weak because
The economies of scale in the retail industry are huge. All of the companies in this industry have first mover advantage. Many of the competitors in this industry already have immense and diverse relationships with many of the suppliers they obtain and any new competitor will have a tough time trying to squeeze into the dealer network in order to establish themselves as any type of threat to another retailer.
In addition to above mentioned, Porters five Forces (Supplier Power, Buyer Power, Competitive Rivalry, Threat of Substitution, Threat of New Entry) analysis can help to understand more about how Les Mills can improve in the future and what would be the problem to do so. Suppliers power shows that it is very important to find a good supplier for the company, as the competitors arise, sometime the company may need to go into a price fight, but if the supplier keep putting the price higher and higher this would be extreme difficult for the company to compete with other (James Manktelow, 2014). For example for Les Mills, if Les Mills usually bought high price equipment so that to cause their product’s cost is at a very high price and can’t put the price low. Therefore, they might experience a lost. Buyer power is also very important for the company, each