BUS 235 marketing mix assignment

Dodge Ram Trucks, a division of the Chrysler Group created in 2009, focused on the public needs with the pickup truck. In a male-dominated truck industry, approximately 11% of pickup trucks in the United States are registered to females. With such a small number of percentage of women truck owners, Ram debuted a television advertisement. In 2015, during the 141st Kentucky Derby to appeal to female buyers. By doing so, they inspired women to break the stereotypes, specifically the male-dominated truck industry. Through its carefully incorporated narration, Ram appeals to the courage of women through aural and visual techniques and utilizes specific examples of females, who overcame obstacles in their profession, to provide further inspiration and create a valuable rhetorical commercial.

I own a Ford truck. So I know what I am talking about when I speak on this subject. I agree with the Ford Truck commercials. The best selling, best built trucks in America. I really can't speak to the quality of today's Ford truck, however. With all the changes in the industry, changes within Ford itself, not to mention today's disposable society...

Ram Trucks, founded by the Chrysler Group in 2009, was created to focus on the public needs with the pickup truck. In a male-dominated truck industry, approximately 11% of pickup trucks are registered under females. With such a small number of women buying trucks, Ram debuted a television advertisement, during the 141th Kentucky Derby, to promote their new truck to women. By doing so, they inspire women to break the stereotypes, especially the male-dominated truck industry. Through its carefully incorporated narration, Ram appeals to the courage of women through aural and visual techniques and utilizes specific examples of females, who overcame obstacles in their profession, to provide further inspiration and create a valuable rhetorical commercial.

Place is an extremely important element of the marketing mix to any retail store. Being located in shopping malls gives Finish Line an advantage in this area. When customers walk into a Finish Line, they are greeted by friendly, knowledgeable sales associates who direct them to a wall of shoes marked specifically for the size or style of shoe the customer needs. The associates are able to give educated advice on the type of shoe the customer needs. Once a customer agrees to try on a shoe, the associate goes into the back storeroom and retrieves the product, usually returning with at least three pairs for the customer to try.

The ad “Official Ram Trucks Super Bowl Commercial 'Farmer'” is appealing to hardworking blue collar men and women. However, the price of the actual truck being presented is not necessarily within a reasonable range for this demographic. I don't necessarily think they are selling the truck as well as they are selling good values. Family, religion, and hard work are all being presented in this ad. The other three ads are not effective in selling the product to me personally. Though I can see the appeal of the V20 Vodka: Phone and OCB: Stick it Up ads to men, I do not think presenting pictures of flirtatious or half naked women will make the product sell faster.

Though Ford, Dodge, and Chevrolet had managed to make cars affordable a new problem arose, and that was who can stay at the top of the automobile business? Though we’ll never know exactly when Ford’s and Dodge’s rivalry will end, we do know they will keep making some nice

What unexpectedly is that it is in the same class as each truck, Tundra falls behind foe you while separating the powertrain has a Ford EcoBoost V6 RAM close by other diesel V6, both with related, yet the execution is unparalleled mileage numbers.

In the last 38 years Ford has known how to target the audience they have for the F- series of trucks. After the new advertisement that Ford produced one could venture to say that they did it again. With the first commercial being aired on television and online during the 2014 college football, Ford had a marketing strategy. Someone may ask themselves, “What audience does Ford try to aim for”? It is apparent in almost all of the advertisements including this one that Ford produces is to showcase the newest and the best of the best F-Series of trucks and that they aim to get the hard working all American man. The dream of most hard working men is to be well off, to have a family, and to have nice things to show the success they have worked so hard for. So why not a truck that shows how hard your work and keep up with the hardworking man that you are, why not a Ford F150. In the advertisement for the 2015 Ford F150 it is easily perceived that the convincing word choices, the setting, and the overall logistics of the advertisement appeals to the all American hardworking man.

Men are the clear target of the marketing of trucks. This direct marketing is beginning at an age much younger than ever before. Eric Schlosser writes how advertising aimed towards children has changed and grown to include, “…phone companies, oil companies and automobile companies…” (1) and as young boys grow Schlosser points out that “During the course of a year, he [or she] watches more than thirty thousand TV commercials.” (4) Masculine images throughout childhood has an impact on what is considered normal in the eyes of the typical consumer of a truck. According to MarketingSchools.org, “…truck ads speak directly to the experience of being a workingman. They appeal to any man that has wanted to get his hands dirty, flee the city,

On the Toyota website, features and specifications of the pickup truck are presented and compared with other companies competing vehicles to show that the Tundra has superior power, reliability, safety, and utility.  For example, when the Tundra is compared to the Chevrolet equivalent; towing capacity and torque of the Toyota are ranked higher than that of the Chevrolet.  By using statistics and facts about the Tundra, Toyota further solidifies the claim of a sturdy and dependable truck. This method is beneficial in advertising because giving facts is a more tangible and convincing to a consumer who is not as easily influenced by appeals to

In the previous couple of years, purchasers have requested an ever increasing number of autos that are reasonable as well as fuel-proficient. This ascent popular is because of the changing variables in the essence of the purchasers, the ascent in populace, the rising salary, the ascent in costs of substitutes, and the drop in the costs of supplement items and administrations. Honda and Toyota have both made a significant entirety of cash by exploiting the chance of these ascents sought after.

Each car company that is around today is worth a fortune. We have not seen any new entrant enter the car industry in quite a long time because it takes a lot to come to the table and compete with these multi-billion-dollar car companies. The threat of substitutes is moderate because there are a certain amount of competitors, but each company has many different product lines for its consumers to choose from. The use of public transportation is growing and the same goes for the train for everyday commute. The bargaining power of buyers is minimal because of the close margins in the industry as a whole. Saturn is able to allow its customers no bargaining power with their pricing policy because they will not let consumers go below the actually cost of the car. Finally, the bargaining power of suppliers to an automobile manufacture like General Motors will not have a lot of power to negotiate because of the amount of orders that General Motors is places every day. An example of this is let’s say General Motors is talking with a speaker company for speakers in their cars, and General Motors is not happy with what that speaker company is doing, General Motors can simply go to another speaker

Toyota has both demographic and psychographic segmentation. Toyota targets almost all people, especially young adults with the buying power. Through their new

A second point of consideration relating to the intensity of rivalry within the industry was the level of industry demand. “Demand declines when customers are leaving the marketplace or each customer is buying less” (Hill &Jones, 2012, p. 62). This was the case in 2009 in many developed nations due to the recession, which was marked by job loss, credit problems, and high gas prices that increased the demand for fuel-efficient vehicles or left consumers unable to purchase vehicles altogether. At the same time, growth was expanding in China and some other developing nations, which opened the doors for automobile companies in these countries to expand at home and

INTRODUCTION:- Technology plays an important role in our daily life .The transport system save the human being time and helps him to increase their productivity. I am going to explain the MARUTI SUZUKI SWIFT one of my favourite car among all. I am using this car since 2011. I found lot things that proof this is the best and reasonable car. I will tell you the advantage and some disadvantage of this cars .why you should buy this car.