preview

Bandura Social Influence

Decent Essays

Social influence contains the ability to change the way a person reacts to a situation. An individual can adapt to a situation based on their surroundings. This type of influence begins as early as childhood when the mind is most vulnerable to learning. To test the vulnerability of a child’s mind, an experiment was conducted by Bandura, who theorized the process of social learning. In the study, 36 boys and girls of ages three to six were observed after they viewed a video on a model aggressively attacking a Bobo doll. After the children observed the aggressive model, the children imitated similar actions. According to the results, “Children learn social behavior such as aggression through the process of observation learning—through watching …show more content…

Due to this study, it reveals the power of social influence at a young age. Consequently, children who are generally exposed to a negligent role model can emerge as inadequate citizens. Conversely, youth who are raised by virtuous people are likely to also encourage respectable behavior. Moreover, not only does social influence alter a child’s actions, but it can also trigger an adult to unanimously agree with the majority to avoid presenting the unpopular opinion. This form of compliance is proven by Solomon Asch, a well known social psychologist. In his conformity experiment, Asch investigated how pressure from the majority can sway a person’s perception of what is correct; he asked 50 students to perform a “vision test” by determining which two lines were equal in length. Asch also made the correct answer obvious, however, only one individual was an actual participant, while everyone else unanimously agreed on the incorrect answer. The results of the study reveal how the majority opinion can adversely affect a person’s …show more content…

“When they were interviewed after the experiment, most of them said they did not really believe their conforming answers, but had gone along with the group for fear of being ridiculed or thought “peculiar”” (McLeod). The participants complied with the majority against their correct judgment to not stand out, or because they felt less informed compared to the rest of the group. As a result of approving the erroneous answer, it can negatively impact society. For example, in the 1950s, the United States was in a time of fear of communism, and people were wrongly accused of being a communist (McLeod). Nevertheless, no individuals carried the bravery to speak out against the wrongdoing in fear of accusation. If the United States were to repeat events like the 1950s, communal influence can overpower the rationality of the people. In both the Bobo doll experiment and the conformity experiment, the studies expose the true power of social influence; it possesses the ability to encourage an individual to act a certain way in different

Get Access